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2 Comments

How minimal can a landing page be?

Hey,

my question for today is: How minimal can a landing page be?

I'm working on Maxout and I was wondering how much information I had to add for a pre-launch landing page?

Or how much can I leave out? What is the balance between "creating suspense" and "creating confusion"?

For now, I've released the smallest possible page but over time, I want to A/B test variants and learn what I should definitely not miss out.

What do you think? What is missing on https://getmaxout.app/ in your opinion?

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on December 24, 2020
  1. 2

    Right now its pretty vague. How do you plan on reaching my fitness goals? What does the app look like? Why should I use it over the other fitness goals app?

    One practice is to start a dialog with yourself asking the whQuestions of your app. You can just run with this in a google doc. Once you have it ironed out, you pretty much have the copy for your page. Then you can start designing your page with the copy - which you have done a good job of.

    1. 1

      Hey,

      thanks for your feedback!

      I fully agree with you! It's a best practice that a landing page comes with

      • A value proposition
      • Visual eye-catcher
      • Benefits and key features that make the app stand apart
      • A proper Call-To-Action (and only one)
      • Testimonials

      and some other things that I can't remember immediately. I was just wondering, if they are all mandatory or if you could possibly go for a lot smaller landing page.

      For example, by educating the potential users upfront on the channels I find them. Not sure if I make sense. Was just a thought that I had this morning

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