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How to build a community of users who wouldn't like to be exposed in community? 🎭

Imagine you're building a product that could help people who have issues that would rather keep for themselves. A product that will respect their privacy at all time. I'm talking about:

  • addicts (active and former ones, all kind of addictions),
  • mental health problems (depression, anxiety, etc.),
  • sexual orientation or
  • other things we like to do incognito
  1. Where would you build your user base, how would you approach it?
  2. Do you have more "categories" of things we like to keep for ourselves in general, like those above?
  3. what do you feel it would be also important for this target audience?
on April 25, 2020
  1. 2
    1. Such a great question Bruno! I too have been struggling with this as cybersecurity people aren't quick to give out personal information.

    I've found that the more guarded people are online, the more they are willing to meet in person. If you're in a big city (I'm in NYC) start a meetup! Obviously, I'm at a bit of a loss in the current environment, but I think offline will be even more cherished after COVID-19.

    1. As for other categories, I've found that people can be very private about their salary, net worth, use of porn, choice of religion, criminal record, history of abuse, and health records (not jut mental).

    2. I think a few things are important. First, you must be willing to be as transparent as you are asking community members to be, if not more. Second, they must trust that you are a good steward of their private information. Third, they must believe that you are not only a good steward, but have the capability to safeguard that information.

    Looking forward to other replies!

    1. 2

      Thanks for your input. There are some very valuable points.
      Except meetups (which could work for people in cybersecurity or general data privacy fighters, but maybe not so with other groups), can you think of any other places to start?

      1. 2

        Discord and other apps that allow you to interact pseudonymously might work? Wish I had a better answer for you.

  2. 1

    very neat idea! i'm just following along here!

    1. 1

      πŸ‘
      Feel free to drop a comment or two. Hopefully there will be more discussion.

  3. 3

    This comment was deleted 4 years ago

    1. 1

      we even went one step further, we don't even require users to create accounts at all, yet they can follow related streams of information and make it personalised.

      but the question remains, from where to start?