How to Create a Powerful Link-Building Strategy

Are you interested in taking your link-building strategy to the next level? If so, stick around.

The way marketing teams use links has changed dramatically over the last several years. In the old days, it was all about quantity over quality. Business owners quickly found out that this method was hurting more than helping.

If you haphazardly post your links across the internet, you may see more traffic; but you'll likely also see fewer sales, an increased bounce rate, and fewer engagement opportunities.

If you want to improve your SEO strategy, drive more traffic to your website, and improve engagement, a powerful link-building system is essential to your success.

Now, everyone's focused on creating a high-quality internal and external linking strategy. Believe it or not, 92% of all search traffic in the world goes through Google. Couple this statistic with the fact that 90% of businesses see zero organic traffic from the search giant, and it's easy to see why we picked this topic today.

Are you ready? Let's begin!

Publish Helpful, Unique Content

All online stores need an excellent linking structure if they want to present a stellar UX and improve customer satisfaction. Your blog is a great way to reach out to your audience, build your internal links, and create linkable content for other brands.

A whopping 77% of internet users read blog posts regularly, so there must be more than a product catalog and checkout page on your site. I suggest writing plenty of high-quality content that appeals to your audiences' goals and pain points. The more you know about your customers, the easier time you'll have creating content for your site.

If you strategically link your posts together, there's an excellent chance that a first-time visitor will navigate to a second page, then a third, and before they know it, they are in a position where they are likely to subscribe to your email list or make a purchase.

It's worth noting that blogging is an excellent way to boost your external links too. Websites that blog tend to get 97% more backlinks than businesses without additional content on their site. The key to making this strategy work is to include valuable statistics, a new take on a hot topic, or educational and information content on your blog.

When other publications are looking to research their posts, there's a good chance they will find your article and link to one of your stats or information tidbits.

Look for Opportunities to Write Guest Posts

Next, let's talk about how you can get more backlinks by writing for other publications. Odds are, you know what publications and products your customers use. If you can connect with the editors and business leaders in charge of these websites, you may find that they are interested in working together on guest posts.

Here's a quick example so you can see what we mean. Let's say you're the owner of an email marketing SaaS, and you want to convince first-time business owners to try your service. You might want to consider partnering with a well-known hosting company. If they need content on their site and you're available to write, you can reach many potential customers from the moment they sign up for their first hosting plan.

A word of advice; 79% of editors say that the guest posts they receive are too promotional. If you want to avoid this situation, I suggest hyperlinking to your brand when relevant and appropriate. In other words, don't hyperlink unrelated text for the sake of getting a backlink.

Not only will the editors appreciate your courtesy, but it will also make your link-building strategy more effective. Ideally, you want visitors to click a hyperlink to your website when it's actually relevant to the anchor text. The people clicking your link are more likely to stay on your site if the hyperlink they clicked matches the linked article or resource.

Seek Out Broken Links

Another unique way to get more backlinks is called the broken link strategy. Essentially, this technique involves you researching relevant articles in your industry. You'll want to find well-known publications that are jam-packed with external links.

Eventually, you'll find linkable anchor text with a broken link. There are many reasons for this scenario. In most cases, it's due to the linked business or publication shutting down or rebranding.

Once you find a broken link, reach out to the publication's editor and mention that you noticed that one of their hyperlinks leads to a broken site. Now's your opportunity to include a replacement link from your site. If the editor thinks that your post is helpful and can fill the void, they may replace the broken link with a link directly to your website.

It's worth noting that there will be times where external links on your blog are broken too. If you encounter this issue, you could check your inbox to see if someone wants to replace the broken links on your site. If so, you may be able to form a partnership with that company or publication, which could lead to more guest posting opportunities, links, and exposure for both parties.

Prioritize Social Media Engagement

Finally, let's talk about why you should prioritize social media engagement if you want to maximize your linking strategy. On average, 80% of internet users have a least one social media account. So, you can bet that your target audience is out there, waiting to engage with your content.

When you share blog posts, videos, and other visual content, you can increase engagement and conversions on your profile and website. However, there's also a good chance that many people who enjoyed your post will share what they found with their co-workers, friends, and family.

If more people can find your content, there's a better chance that you'll get more external links to your site. I suggest sharing all of your latest posts on platforms like Facebook, Twitter, and Instagram.

Research shows that 43% of people use social media to research products and brands when they have a problem and need to find a solution. Your content will become accessible to a broad audience by following this advice, which means more opportunities for your business to shine.

Back to You

The most important thing to remember about your linking strategy is this; it's going to take some time before you rise through the ranks on Google and truly see results. If you consistently improve your internal and external linking strategy, you will eventually see more visitors, stronger positions in the SERPs, and more sales.