How to find problems based on product reviews and start selling today [with example]

By analyzing reviews

Here's how I did it on Canny in 3 steps resulting in this feature list that you can steal to make a better Canny:

The search function should be improved to allow for partial word searches: This would make it easier to find specific feedback items and would make the tool more user-friendly.
The tool should be more customizable to allow for different types of feedback forms: This would allow the tool to be used for more specific purposes and would make it more beneficial for organizations needing an idea board.

Get ONE feature you could build based to make an unhappy customer for FREE by commenting the product name below

1 - Find reviews

Make sure you find positive and negative ones preferable on websites like G2, Capterra, and Trustpilot. The highest quality reviews can be found on G2.

https://www.g2.com/products/canny/reviews#reviews

2 - Figure out why people wrote their review

This will help you spot patterns. In this case, there was no pattern because I only analyzed 3 reviews.

[Review 1] The tool is easy to use and has a clean interface
[Review 2] The tool is beneficial for organizing feedback
[Review 3] The tool has some drawbacks with its search function

3 - Figure out when unhappy customers would be happy

They often say it directly in their reviews.

Doing the 3 steps above manually would take you hours. Get the analysis above + marketing copy below on your (future) competitor above in your inbox here.

Don't build yet, sell!

Before you start building a solution, you should ideally try to get some pre-orders. One way to start selling is by cold-emailing here's an example.

Cold email:

Hi [NAME],
I saw that you were trying to use Canny as a sales feedback tool, but it wasn't quite working out for you. I wanted to introduce you to [PRODUCT], a tool that is perfect for sales feedback. [PRODUCT] is easy to use and has a clean interface, making it simple to collect and organize feedback. It also has more customization options than Canny, so you can tailor it to your specific needs. I'm offering you a free two-week trial so you can see for yourself how [PRODUCT] can help you with your sales feedback.

Another way to get started selling is by introducing it in communities with a post like this:

Introduction post

Hi everyone!

We're excited to introduce [PRODUCT], the newest feedback tool on the market. [PRODUCT] is the perfect solution for anyone looking for an easy way to collect and manage feedback from their team.

What sets [PRODUCT] apart from other feedback tools is its ease of use and flexibility. With [PRODUCT], you can easily customize your input form to collect the specific feedback you need, and you can also integrate [PRODUCT] with your favorite chat tool so you can get instant updates when new feedback is submitted.

To try [PRODUCT] for yourself, we're offering a free two-week trial. Sign up now and see how [PRODUCT] can help you streamline your feedback process!