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8 Comments

How to get firsts customers for b2b product?

I'm working on a service that helps companies managing feedback from users. What is the best way to find the first customers? Should I start on direct mails in Linkedin, or with registration in catalogs (G2, what else)?

on March 11, 2020
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    Do you have any friends or anyone in your network that you can start out with? I would start by coming through your LinkedIn network first and see if there is anyone there. That'll help speed up the process initially since there is "trust" up front.

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      Probably it can work, thank you!

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    You probably have a bunch of potential customers on here who need to optimise user feedback.

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    Hi Lex, I have a question for you.

    I am working on a piece of software that already has plenty of competition out there. Managing user feedback is also a problem currently being solved by other people. How do you approach the topic of competition? How will you make your product stand out?

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      I'm trying to focus on the weak sides of competitors also as building a better product.

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    Use lead gen tools to target your audience.
    I use Ampliz Sales Buddy, which works well for me.

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    Which companies need help managing feedback from users?

    Which person at that company is responsible for it?

    Why do they need help managing feedback from users?

    What is the downside of how they currently do it, and how will their life be better after using your product?

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      Which companies need help managing feedback from users?
      Any company that wants to increase NPS and reduce churn. But it's my opinion.

      Which person at that company is responsible for it?
      Product owners, product managers, customer development.

      Why do they need help managing feedback from users?
      It increases transparency and customer satisfaction and also it helps to make the right decisions about features.

      What is the downside of how they currently do it, and how will their life be better after using your product?
      They need to spend more time on communication with customers and customers could feel not meaningful for company due to lack of transparency. Also, product managers need more time to move feedback from feedback receiving system to task management systems.

      I understand that I need to target product managers and founders. The main question is how to reach them among a lot of noise in tons of messages.

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