How to improve a $20 "perfect" logo ;)

This is an answer to @colinkeeley's post. Where he explains how he created his own logo from dribble inspiration, some sketches and a $20 designer from Fiverr.

First thing first, here is the logo he uses. It’s for Avocado, a platform for audio courses.

The Good:

• This is a nice design, it's impactful and memorizable
• That's totally consistent with Avocado's name and activity. Turning an avocado into a speaker is really smart!

How you can improve it:

The Meaning

When you start a logo you should ask yourself a few questions: What color will convey the company's values? Should I go with a round or more angular shape? What font will go with my message etc…
These questions can be pretty hard to answer but they are the keys to create a logo that reflects your company's values. And that's exactly what a good designer starts with.
It's pretty easy with a fruit name, it can be way more difficult for something abstract.
Keep in mind that a good logo needs to be memorizable, remarkable, and should convey your values!

The Font

A logo is not just a symbol. It's the combination of a symbol and a font (for most of them). Choosing the right font can also be tricky. Here, Avocado uses Futura: it’s sober, nice, and classic. But it will not help the brand to be remarkable here.
It's would be a good idea to choose a font with more roundness to resonate with the symbol, and maybe a more eccentric one to give more weight to the branding.

The Branding

The green is really nice, but on the website there is almost no usage of it. Even the logo is black with a transparent background in the header.
The branding of Avocado will be way more impactful if you see more green. The current design doesn't really stand-out. And that's too bad!
Again, the mission here is to be remarkable and memorizable!

Conclusion

I know that the logo market is really disturbing. You can get a logo for any price you want. From $1 to several thousands of dollars! It's probably the only product that has a price gap that huuuuuge.

You can sketch something on your own, and I like the avocado idea. But with a professional designer, you can go way further and create a company branding that will help you grow! You don’t need $100,000 dollars either. For a few hundred, you can get a very decent custom design.

And if you don't have that cash, have a look at Logology. We launched this logo generator 2 months ago to help indie hackers who are just getting started. It gives you meaningful symbols, fonts and colors proposals for your brand. Everything is hand-made and was prepared beforehand by our designer.

Cheers!