I’m Harry Dry. I left uni, failed with a few startups, finally got traction and left my job to work on Marketing Examples. AMA!
Built this site. Basically just a bunch of real world marketing examples which you can filter by topic.
I'm trying to come up with a name for this site. And there's a decision whether to choose a brand name / or an SEO name.
For example Indie Hackers is a good example of a brand name. You're obviously going to rank No1 on Google for that as there's no competition. But the trade off is your not going to pick up organic passers by (because no one searches for Indie Hackers, unless to find this website).
One example of an SEO name is "smartpassiveincome.com". They're ranked in the top 4 for the keyword "passive income" which picks up 100k searches every month. So they pick up a lot of passers by.
My thinking was I could call this site:
two keywords which require around 20 backlinks to get in the top page for. But then I would benefit from google organic traffic as people search for Marketing Examples would naturally see my site. And they're still solid brand names.
The downside of this approach is that when people type in my business name to google, I might not be in the top 10 searches which obviously isn't ideal.
Any advice? And if anyone has any good names please do comment :)