How to name a business (from an SEO perspective)?

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Built this site. Basically just a bunch of real world marketing examples which you can filter by topic.

I'm trying to come up with a name for this site. And there's a decision whether to choose a brand name / or an SEO name.

For example Indie Hackers is a good exa

Harry Dry

submitted this link on May 11, 2019

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100% a good, memorable, unique brand name. If you can also find a descriptive one, that’s even better.

Forget about SEO. Exact match domains are not a ranking factor anymore: https://www.searchenginejournal.com/do-exact-match-domains-still-work/283759/

andreboso

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5 years ago
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  Good read. Thanks for this.
  
  harrydry
  
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  5 years ago
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    Hi Harry,
    
    I second this. Domainnames do not really drive SEO ranking as much as they used to (before my time). However, I always used to be much more attracted to non-suggestive, brand-focused names, though recently I am starting to see much more value also in (at least partly) suggestive names. remoteok, epicjobs, etc, they have a brandish feeling to it but also tell me something about what I should expect. A sweetspot that might be nice for your site as well.
    
    Cheers 🤙
    
    vvdhout
    
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    5 years ago
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It sounds like you may have done the keyword research and already know that this is a highly searched term? If that number is high and SEO will be a large factor, then I would focus on that. That doesn't mean go with some absurd keyword rich url/brand name, but if I were weighing the two on a scale, I would put more weight towards the SEO value of the name. Brands take a long time to build, if you have a content play take the SEO help you will get from a SEO friendly name.

igrabes

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5 years ago
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  Thanks, judging by @andreabosoni article, exact matching domains don't mean much in SEO
  
  harrydry
  
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  5 years ago
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    Not really my takeaway from that article.
    
    "In my opinion, Google likes exact match domains that are not spammy and a good example of this would be a domain like Hotels.com."
    
    My main takeaway from that article, which is nothing necessarily new, is that google doesn't like spam. And if you plan on buying a domain purely based on the search term and don't plan to add quality content or backlinks, then it's not going to rank well.
    
    I've seen success from exact match domains that have incorporated the other factors ( since 2012 ).
    
    igrabes
    
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    5 years ago
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someone suggested, "Real World Marketing Examples" which could be the ticket?

harrydry

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5 years ago
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  Hyper Uber Ultra Real World Marketing Examples Dot Com Dot Org
  
  barryHalls
  
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  5 years ago
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    haha, i imagine your saying that it's a bit long?
    
    harrydry
    
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    5 years ago
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      I'm not saying anything. I'm just here for my own entertainment.
      
      barryHalls
      
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      5 years ago
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This comment was deleted 5 years ago.

DeletedUser

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5 years ago