Having used FB ads I'm used to creating ads for the type of people that visit Facebook. What are the key differences for optimizing an ad for a professional audience? How should my strategy differ in B2B marketplace than a B2C?
I think B2B often times is about the industry you are in. If you can share interesting content / insights about a specific industry then the people who work in this space will be interested in it.
So if Facebook is about entertainment then LinkedIn is about Industry Insights + Entertainment.