April 15, 2019

How to optimize LinkedIn ads?

Having used FB ads I'm used to creating ads for the type of people that visit Facebook. What are the key differences for optimizing an ad for a professional audience? How should my strategy differ in B2B marketplace than a B2C?


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    I think B2B often times is about the industry you are in. If you can share interesting content / insights about a specific industry then the people who work in this space will be interested in it.

    So if Facebook is about entertainment then LinkedIn is about Industry Insights + Entertainment.