November 7, 2019

How to Stand Out When It's So Easy To Create a Landing Page?

It's a scary world now that it's so easy to create a landing page, anyone can do it and within a few minutes you could appear to be a legit company! How can you tell what companies you can and can't trust? Are there certain design cues that give it away?

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    I'd give you a quick tip considering today's visual trends: use anything EXCEPT doodly human illustrations.

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      Hiya, Do you have any examples of this? :-) trying to workout 'how' doodly is too doodly lol.

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        Examples would be just about every landing page template tagged as "SaaS" or "e-commerce". ;)

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            My apologies, I overgeneralized greatly.

            "Doodly human illustrations" - at least my take on what josan meant:

            https://www.metricly.com/

            https://stack.g2.com/

            https://www.cloudability.com/

            https://callision.com/

            https://qualaroo.com/

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              Ah yes cool. I see now. Great list. Thanks and not at all. :-) I used doodly human pictures when I built this website: https://maestrolive.com/ and I'm worried now. haha. It does seem to be a well-used format. I must say, it is a recurring challenge when trying to create content that effectively describes something you can't see or touch such as software. Might start a thread on this topic.

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      Totally agree with you. But it takes bravery to do that - you want to look like a particular type of company so you follow the trend. Then you look the part.

      Being different feels risky. But probably a lot less risky than being the same (am sure Seth Godin has said plenty on the subject)

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    My favorites are Fomo.com, Notion.so and Mailchimp.com. They're friendly and effective by being themselves. Instead of following the latest trend, they show their voice and tone throughout the design to build trust.

    Personally I don't trust the business with landing page looks like $19 theme on Themeforest.

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      Mailchimp looks amazing.

      Mailchimps that and GoDaddy's remind me to each other.

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    Like other people said, the first thing a landing page needs to do is build trust, give a clear idea of what your product does and provide easy on-boarding, which is mostly about content. Getting this right will make you stand out.

    Having a landing page that stands out design-wise is also important and also builds trust, but shouldn't be the main goal. I've seen way too many landing pages with shiny scroll effects and great illustration where you can't figure out what the company does.

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    You could always check out the online reviews a company has. Apart from that of course their social media accounts, following, etc.

    As far as landing page design goes, I think I'd compare the landing page of a company with its more established counterparts.

    Also, if you know about digital marketing. You can use tools like Moz to check the domain authority of a website. That will make the picture very clear.

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    A postal address helps. Might seem old fashioned but a physical address (and ya gotta sit at at a desk somewhere!)(unless you're on a boat maybe)(ok there are some exceptions to that rule) but an address says 'we're real'.

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    Social proof goes a long way. It takes many forms. For example as a user I would trust a company a lot more if a friend recommended them to me.

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    Longevity + trust = it's one of the first things I look for. Who is this person or people that run xyz website? I rarely buy anything from someone/thing who I don't trust in.

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      So how do you build trust with people? If I'm going to be interacting with people who don't know me how do I depict a trustable person?

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        Start interacting with them. Start conversations. Be helpful. Interlink things that connect back to your profile/website - an online mention, a recommendation, etc. Come across as human. Build up connections, slowly and one by one.

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        Being honest and transparent is the first step to build trust. If you're a soloist, don't make your business look like a big corporation with 400 people.

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        Shared connections on LinkedIn comes up surprisingly often in sales conversations for me.

        I also often hear people i’m talking to say they’ve googled me and come across a conference talk i gave a few years ago on YouTube which at least demonstrates I’ve been around a while.