How Twinings ran A/B testings in 1706 and pivoted from coffee to tea

by Leo Nagano

1/ Learn the skills

Thomas Twinings worked hard to learn everything he could to then go full time in his business

Twinings timeline

2/ Problem - Solution

Twinings problem/solution

3/ Test, analyse results then focus on distribution

Twinings distribution

Key Takeaways

Twinings takeaways

I've been writing insights from pre-internet companies. If you liked it, check my newsletter. I'm also on Twitter

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on May 24, 2020

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Keep up the good work. I subscribed to your newsletter.

Which tool you are using for creating graphics.

FalakDigital

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6 years ago
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1. 3
  
  Thanks Falak! I'm using Google Slides for the graphics. I launched a challenge to be profitable using iPad, so, no code tools only. Will also write on my Twitter about it.
  
  Fyi, this is the stack I've been using:
  Logo - Used Canva
  Posts - Google Docs
  Timelines - Google Docs and Slides
  Images - Imgur
  Newsletter - Substack
  
  Leo
  
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  6 years ago
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  1. 1
    
    Good story and great presentation, love the challenge using the iPad as well!
    
    Keep us updated :D
    
    FaisalHourani
    
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    6 years ago
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      Thanks! Will do. I'm also active with the latest in my Twitter
      
      Leo
      
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      6 years ago
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      Reply

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