I built an EAA compliance tool for EU businesses — here's what I learned in 3 months
Hey IH,
I'm Izaz, founder of Axlura (axlura.com) — a web accessibility compliance tool for EU businesses.
Here's the backstory.
In June 2025, the European Accessibility Act (EAA) came into force. Every website selling to EU customers must now meet WCAG 2.1 AA standards or
face fines up to €250,000.
The problem? Most small EU businesses had no idea this was happening. And the existing tools — accessiBe, UserWay — cost €49-€59/month and were built for enterprise, not small business.
So I built Axlura.
What Axlura does:
- Scans any website for WCAG violations in 15 seconds
- Provides AI-powered fix instructions with
before/after code - Generates legally required EAA Accessibility
Statements - Monitors sites weekly for new issues
- Starting at €19/month
What I've learned so far:
-
Distribution is harder than building. The product works. Getting people to find it is the real challenge. SEO takes time. Reddit bans new accounts. Cold email has GDPR risks.
-
Fear-based marketing works — but only if people know the fear exists.
Most EU small business owners still don't know about EAA. Education is half the battle. -
The market is massive but awareness is low.95.9% of websites fail WCAG standards. That's millions of potential customers. But most don't know they're at risk yet.
Currently figuring out:
- How to reach EU small business owners cost-effectively- Which channels actually work for a compliance tool- Whether agencies (web design agencies) are a better target than direct SMBs
If you've built a compliance or B2B SaaS tool and figured out distribution — I'd love to hear what worked for you.
And if you run a website that sells to EU customers, feel free to check your compliance free at axlura.com.
Thanks for reading.
— Izaz
The 'distribution is harder than building' line — every founder learns this eventually. The fact that most small EU businesses don't even know they're at risk yet is brutal. Education isn't just marketing for you. It's the entire first step.
Quick question — have you tried reaching web design agencies directly? They're already in front of small EU businesses building/maintaining their sites. If you give them a white-label or partner option, they sell compliance as part of their package. One agency with 50 clients = instant distribution.
I'm building Bexra — Helping entrepreneurs find, build & grow. Different space, but the 'education first' problem is the same. People don't know they need what we're building yet.
Also curious — what's been your best channel so far for actually reaching EU business owners? LinkedIn? Cold email? Something else?
You’re probably underestimating how much trust gets priced into the name in compliance markets.
Accessibility is not like a normal SaaS category.
People are buying risk reduction, legal safety, and credibility before they buy features.
That’s why “AI-powered accessibility scanner” is only half the battle.
The other half is whether the company itself feels stable enough to trust with compliance.
Axlura is directionally better than most compliance startups already because it does not sound generic or agency-like.
But if you keep moving upmarket toward agencies or higher-risk SMBs, the brand will likely need to feel even more infrastructure-grade than “AI accessibility tool.”
That’s where something like Exirra.com or Davoq.com would carry more authority long term.
Especially Davoq.
It sounds less like a plugin and more like a compliance/security layer companies rely on.