I built an EAA compliance tool for EU businesses — here's what I learned in 3 months
Hey IH,
I'm Izaz, founder of Axlura (axlura.com) — a web accessibility compliance tool for EU businesses.
Here's the backstory.
In June 2025, the European Accessibility Act (EAA) came into force. Every website selling to EU customers must now meet WCAG 2.1 AA standards or
face fines up to €250,000.
The problem? Most small EU businesses had no idea this was happening. And the existing tools — accessiBe, UserWay — cost €49-€59/month and were built for enterprise, not small business.
So I built Axlura.
What Axlura does:
- Scans any website for WCAG violations in 15 seconds
- Provides AI-powered fix instructions with
before/after code - Generates legally required EAA Accessibility
Statements - Monitors sites weekly for new issues
- Starting at €19/month
What I've learned so far:
-
Distribution is harder than building. The product works. Getting people to find it is the real challenge. SEO takes time. Reddit bans new accounts. Cold email has GDPR risks.
-
Fear-based marketing works — but only if people know the fear exists.
Most EU small business owners still don't know about EAA. Education is half the battle. -
The market is massive but awareness is low.95.9% of websites fail WCAG standards. That's millions of potential customers. But most don't know they're at risk yet.
Currently figuring out:
- How to reach EU small business owners cost-effectively- Which channels actually work for a compliance tool- Whether agencies (web design agencies) are a better target than direct SMBs
If you've built a compliance or B2B SaaS tool and figured out distribution — I'd love to hear what worked for you.
And if you run a website that sells to EU customers, feel free to check your compliance free at axlura.com.
Thanks for reading.
— Izaz
Hey Izaz - saw your Axlura post. Your agencies vs SMBs question: agencies convert faster (one agency = multiple sites remediated) but SMBs pay more when you frame around fine risk - €60k-€200k per country is a scary number for a small business. Either way you still need a human expert layer for the issues Axlura can't fix automatically. That's where I come in - freelance EU web designer in Thessaloniki, EAA/WCAG focus, exactly the clients you're describing. If there's a referral or white-label angle that makes sense for both sides, happy to talk. - Sotiris
Hey there, I actually know a few B2B SaaS founders who built compliance tools and figured out distribution in the EU, and they'd probably be willing to answer any questions you have if you want.
That would be incredibly helpful! I'm specifically trying to figure out which channels work for reaching EU SMBs for a compliance tool — cold email feels risky (GDPR irony), Reddit bans new accounts, and SEO takes time. Would love any intros or insights you can share.
You can get help from a community called "replyz". It's full of people sharing advice, experiences, and feedback with each other. You can ask questions to very targeted groups of people instead of hoping the right person randomly sees your post. Everyone contributes back when they can, so it stays genuinely helpful rather than turning into spam. Feel free to DM me if you want to know more.
The 'distribution is harder than building' line — every founder learns this eventually. The fact that most small EU businesses don't even know they're at risk yet is brutal. Education isn't just marketing for you. It's the entire first step.
Quick question — have you tried reaching web design agencies directly? They're already in front of small EU businesses building/maintaining their sites. If you give them a white-label or partner option, they sell compliance as part of their package. One agency with 50 clients = instant distribution.
I'm building Bexra — Helping entrepreneurs find, build & grow. Different space, but the 'education first' problem is the same. People don't know they need what we're building yet.
Also curious — what's been your best channel so far for actually reaching EU business owners? LinkedIn? Cold email? Something else?
The agency angle is genuinely the best advice I've gotten so far — and I hadn't acted on it until you mentioned it.
You're right. One agency with 50 clients is worth more than 50 cold outreach attempts. And they already have the trust relationship with the client — I don't have to build that from scratch.
I do have an Agency plan (€79/mo, white-label widget + reseller capabilities), but I've been so focused on direct SMB acquisition that I never properly pitched it to agencies. That's changing this week.
As for best channel — honestly? Nothing has "worked" consistently yet. I'm at the stage where I'm still figuring out distribution. This post is part of that process.
The education-first problem you described with Bexra is exactly what I'm facing. The market exists. The pain is real. But awareness is near zero. So the first sale isn't just a sale — it's convincing someone a problem exists.
Checked out Bexra — curious how you're approaching the awareness problem. Are you educating through content, or going straight to outreach?
You’re probably underestimating how much trust gets priced into the name in compliance markets.
Accessibility is not like a normal SaaS category.
People are buying risk reduction, legal safety, and credibility before they buy features.
That’s why “AI-powered accessibility scanner” is only half the battle.
The other half is whether the company itself feels stable enough to trust with compliance.
Axlura is directionally better than most compliance startups already because it does not sound generic or agency-like.
But if you keep moving upmarket toward agencies or higher-risk SMBs, the brand will likely need to feel even more infrastructure-grade than “AI accessibility tool.”
That’s where something like Exirra.com or Davoq.com would carry more authority long term.
Especially Davoq.
It sounds less like a plugin and more like a compliance/security layer companies rely on.
Really appreciate the brand perspective. You're right that compliance markets price
in trust heavily.
Axlura is staying for now — but the point about feeling "infrastructure-grade" is something I'm keeping in mind as I move upmarket toward agencies.
Curious — have you seen compliance SaaS brands that nailed this positioning early on?
One thought since this thread stuck with me.
Axlura already has a better base name than most accessibility/compliance tools, but the bigger issue is whether the whole brand frame feels strong enough for agencies and higher-risk SMBs.
In compliance markets, the name, domain, first line, proof language, and product category all have to reduce buyer anxiety before the feature list even matters.
If useful, I can do a focused naming/positioning audit for Axlura around exactly that: whether the current brand feels trusted enough for upmarket compliance buyers, where it may still feel too tool-like, and how to make the positioning feel more infrastructure-grade without forcing a full rename.
Not a long consulting thing. Just a sharp written breakdown covering current name risk, category framing, domain perception, trust signals, and the strongest next move before more agency-facing pages and sales assets build around the current frame.
I’m doing a few of these at $99 while refining the format.
If useful, connect here and I can give you a clear outside read:
https://www.linkedin.com/in/aryan-y-0163b0278/
Yeah — the best ones usually do one thing well:
they don’t sound like tools.
They sound like systems buyers can trust.
In compliance/security markets, the strongest brands usually feel:
stable
specific
low-drama
infrastructure-grade
Not clever, not overly descriptive, not “AI-first.”
That’s why generic names like “Accessibility AI” or “AuditBot” feel small fast.
The buyer wants to feel like:
this company will still be here when legal asks questions later.
Axlura is already better than most because it doesn’t sound like a plugin.
The thing I’d watch as you move upmarket is whether it starts carrying enough authority for agencies and compliance-heavy buyers, or whether it still needs stronger infrastructure framing around it.