November 28, 2019

I can help you craft engaging Reddit stories for your product

Peter Vu @Petervu

Hello IH founders,

As most of you know, Reddit is a community that offers super high-quality traffic, yet it comes with a cost of strict policies and an anti-marketing mindset (and a sudden ban if you violate them...)

I have spent the last 2 years wandering around Reddit, using different approaches to drive traffic from Reddit. There were downs, certainly, but there were also (rewarding) ups.

The key to Reddit, as many people suggested, is to "provide value". But that still seems vague for many founders, and the result is I have seen many conspicuously-marketing posts that drive so many oppositions from the community (some even got banned).

For me, to reach the goal of "provide value", I use the tool of "Storytelling". All my posts in Reddit is a story of how I struggled with a problem and found a solution, worked on it and shared with the community.

The result was great, or at least it met my goals in the first place. Recently, I just got 400 email subscribers to beta test for my upcoming book-summary app (https://summerian.net) just from sharing my story for 2 days.

So I thought I might be able to help some IH founders who want to approach this community with their own stories. Please comment your product link with a brief description and I'll come back with my story for you.

Please note that I am not helping you to "make up" any stories to fool the Redditors, and we should be very transparent with what we are doing to the community. What I'm trying to help is to craft a great plot with convincing details that match your product and background as much as possible.

Also, I'd encourage others to participate with me and vote for the best story!

My email is [email protected] if you want to have more detailed instructions and guidance from the start to finish of your Reddit journey.

  1. 2

    Great post! I just got banned from another sub, lol

    No CS Degree - inspiring interview with developers that don't have Computer Science degrees.

    No CS OK - jobs that don't require a CS degree.

    1. 1

      Gosh how can I miss your reply?! Let me think of something and try to get back to you this evening!!

      1. 2

        That would be great! I'd love to crack reddit somehow, haha

        1. 1

          Hello Pete, sorry for this late reply. I got caught up in preparing for my own product launch.

          Anw, here are my suggestions for you:

          Target subreddits: r/webdev, r/programming, r/androiddev, r/developer, r/programming, r/iosdev
          --
          Note: I think we should craft stories that match the coding language. For example, if you're writing for r/iosdev, better talk about Swift, React Native or such.

          Since I don't know all the languages, I can't tailor the stories accordingly, but I will give you the general ideas (templates) so you can apply for all the stories.
          --
          Story ideas:
          (1)
          [Share] I interviewed 100+ developers with no degrees who made more than [x]/year. Here is their secret.
          -> This will immediately trigger curiosity. They will be like: "how can these people do that?"

          (2)
          [Discussion] Do developers really need a degree to get a decent job?

          or

          [Discussion] Who are learning to code but not planning to have a degree?
          (This is how you can get potential leads who answer your post)

          (3)
          [Method] How to learn [Swift/React/...] in 6 months effectively

          This I derive from your own blog's stories. Your strength is stories, so you can leverage those stories and think of a creative title about each.

          Actually, you can quote your interviewees' very funny or thought-provoking sayings as a title. That way you'll attract more eyeballs.

          (4)
          [Share] I made a website that helps developers get a decent job without any degree

          From the title, I know you are providing value. And if I'm one looking for a job, I will definitely hit upvote.
          ---

          To be honest, your site triggers me to think of a lot of ideas. If you want have one and want to discuss, hmu via email! Hope my crafts are useful for you!

  2. 2

    Awesome post, I’ve trying to learn more about this topic recently.

    Feedcast (https://www.feedcast.me) is a podcast player that help people discover podcasts about startups by providing personalized episode recommendations. It works like YouTube video recommendations but for podcast

    1. 1

      I guess your target customer would be entrepreneurs mostly or business students, right?
      In that case head to r/entrepreneurs and r/startups and r/podcasts (with an s)

      Story ideas:

      (1)
      r/entrepreneurs + r/startups: Top 10 podcasts that any entrepreneurs should listen to - How you discover those podcasts - ask people to sign DM you if they want to receive 20 more. Ask for their email in your inbox.

      (2)
      r/podcasts: A podcast that changed my life - at the end of the story, share that you're having a library of 20 more, dm you if they want it.

      (3)
      r/programming: The algorithm that I use to provide personalized episode recommendation - ask for people's participation in your app to try it out themselves

      (4) (hard but will be rewarding if you can do)
      r/showerthoughts, r/startups, r/entrepreneur: I came up with the best ideas in my life (insert that idea here) - tell a story of how you listened to a podcast via (your product) and then you suddenly think of this amazing ideas, you applied it and had certain success that everyone feels desired and intrigued about that podcast.

  3. 1

    Hey Peter,

    I like the Idea of story telling.

    The story of https://www.namerobot.com/toolbox is a little bit longer, Since here is just two o'clock in the morning I would write you this by mail tomorrow more extensively. I hope thats OK.

    Best wishes
    Hen

    1. 2

      Since your target customer is (I guess) project leaders or marketing leaders in business (because more often than not they will care about the name and be willing to pay), I would suggest hitting r/entrepreneur or r/startups

      Main purpose of the story: To gain new users
      Story ideas:
      (1)
      How you discovered the best name for your product and how it affects branding/marketing (if you write this well, it will be a blast, lots of people are in the dark about this and will ask you for your advice)
      (2)
      Share the techniques that you use to help other people find the best name for their product (don't mention your app, just mention the techniques your app offer)
      (3)
      Share the most creative names for a company with different product categories (this you can use to collect emails!) - this is the story of how you learn and build a mechanism to come up with new names
      (4)
      Break down the (creative) names of some brands and tell people why the names are good, and how to make good names like that.

      Honestly, I think you should do a revamp of your landing page. I had quite a hard time understanding the product. I was stuck at the hero page (1st page) and only when I signed up did I actually understand what it is all about. You can ask guys from Landing Page Feedback like @volkandkaya to help you with that.

      1. 1

        Thank you for the help, Peter. Because you have already answered in detail, I don't need to write a mail. :-)

        Honestly, I think you should do a revamp of your landing page. I had quite a hard time understanding the product. I was stuck at the hero page (1st page) and only when I signed up did I actually understand what it is all about. You can ask guys from Landing Page Feedback like @volkandkaya to help you with that.

        I'll definitely do that.

        By the landing page, do you mean: https://www.namerobot.com/toolbox or https://www.namerobot.com ? You're really hitting a nerf about the landing page. Fundamentally, we have a deal problem with non-Europeans, which we do not yet fully understand.

        1. 1

          Darn! I looked at the former one, not realizing that I should have visited namerobot.com.

          What do you mean a deal problem with non-Europeans?

          1. 1

            looked at the former one, not realizing that I should have visited

            no no, toolbox is ok.

            What do you mean a deal problem with non-Europeans?

            I followed your advice and I've described it a little bit here:
            https://www.indiehackers.com/post/wanted-feedback-for-landing-pages-82c0b624b6

            we have registrations and not little. but in contrast to german orders, american percentages are really far behind. we have already heard your criticism from others and mainly from non europeans. and it is difficult to understand the why.

            🤔