You're looking for feedback on your landing page or on your homepage -- awesome!
But what is the problem you're trying to solve, what are you hoping to learn, and who do you want to hear from?
Ideal-case scenario, you know the answers -- because they'll determine which questions you should be asking.
For example:
Problem
My homepage has an 80% bounce rate, and heatmaps show that most people don't make it past the hero section. Hypothesis: hero section doesn't make sense.
Hoping to learn
Is my hero section confusing? What's missing? How can I keep visitors on the page?
Who you hope to hear from
(Describe your audience here - or not, for example, if you just want to make sure your landing page looks good and the color scheme works)
Questions to ask
If you need help with figuring out which questions can help you make your copy work better, leave a comment below with:
...and I'll reply with 3-5 questions that can help you get more specific and more actionable feedback.
This is super helpful, thanks for sharing your insights.
I would love to get your take on my landing page.
www.listener.app
Listener helps people share important conversation highlights with the rest of the team in minutes
Things I want to learn : Is the copy communicating the problem and solution well?
Can I say it in fewer words? Is there a need to narrow the scope to reach specific audience?
I would like to hear from indie hackers, product managers, marketing folks and user researchers
Yay! This sounds like a great product
Before I suggest some questions to ask, let's talk about assumptions that we're making about the page in the "Things I want to learn" section
Assumption 1: the current page is describing the problem and the solution
Assumption 2: indie hackers, product managers, marketing folks and user researchers all share the same job to be done for the product and their motivations for using the product are the same
Assumption 3: too many words!
Are those assumptions correct? I would say (probably) not.
[1]: I know what Listener does + the outcome(s) of using it. The problem is implied (not necessarily a bad thing - but some of your target audience segments may not be as clear on why Zoom call highlights are a great idea as others)
[2]: I'd say no (and it sounds like you're wondering about it based as well)
[3]: see Rule of One below - but we can test that!
Battle-tested best practices say more specific = better (see Rule of One here: https://www.theagentsofchange.com/joanna-wiebe/).
That aside, let's look at the questions and find a way to answer them. In this case, I'd actually suggest setting up a survey - but you could use the questions to ask for feedback as well (organizing it would be quite painful, though).
Questions:
Questions:
Questions:
Thank you for sharing your thoughts in so much detail! This is extremely useful 🙌 It has given us a lot of food for thought ✨ @EkaterinaHoward
You're very welcome!