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4 Comments

I can help you get better landing page feedback (by asking the right questions)

You're looking for feedback on your landing page or on your homepage -- awesome!

But what is the problem you're trying to solve, what are you hoping to learn, and who do you want to hear from?

Ideal-case scenario, you know the answers -- because they'll determine which questions you should be asking.

For example:

Problem
My homepage has an 80% bounce rate, and heatmaps show that most people don't make it past the hero section. Hypothesis: hero section doesn't make sense.

Hoping to learn
Is my hero section confusing? What's missing? How can I keep visitors on the page?

Who you hope to hear from
(Describe your audience here - or not, for example, if you just want to make sure your landing page looks good and the color scheme works)

Questions to ask

  • Based on the hero section, who do you think this product is for?
  • What is the problem this product is solving?
  • What is the benefit of using this product?
  • Based on the information in the hero section, how would you describe the product in your own words?

If you need help with figuring out which questions can help you make your copy work better, leave a comment below with:

  • Website / landing page URL
  • Problem description
  • What you want to learn
  • Who you want to hear from

...and I'll reply with 3-5 questions that can help you get more specific and more actionable feedback.

on November 4, 2021
  1. 2

    This is super helpful, thanks for sharing your insights.

    I would love to get your take on my landing page.

    • www.listener.app

    • Listener helps people share important conversation highlights with the rest of the team in minutes

    • Things I want to learn : Is the copy communicating the problem and solution well?
      Can I say it in fewer words? Is there a need to narrow the scope to reach specific audience?

    • I would like to hear from indie hackers, product managers, marketing folks and user researchers

    1. 2

      Yay! This sounds like a great product

      Before I suggest some questions to ask, let's talk about assumptions that we're making about the page in the "Things I want to learn" section

      Assumption 1: the current page is describing the problem and the solution
      Assumption 2: indie hackers, product managers, marketing folks and user researchers all share the same job to be done for the product and their motivations for using the product are the same
      Assumption 3: too many words!

      Are those assumptions correct? I would say (probably) not.

      [1]: I know what Listener does + the outcome(s) of using it. The problem is implied (not necessarily a bad thing - but some of your target audience segments may not be as clear on why Zoom call highlights are a great idea as others)
      [2]: I'd say no (and it sounds like you're wondering about it based as well)
      [3]: see Rule of One below - but we can test that!

      Battle-tested best practices say more specific = better (see Rule of One here: https://www.theagentsofchange.com/joanna-wiebe/).

      That aside, let's look at the questions and find a way to answer them. In this case, I'd actually suggest setting up a survey - but you could use the questions to ask for feedback as well (organizing it would be quite painful, though).

      • Is the copy communicating the problem and solution well?
        Questions:

      Based on the information available in the hero section, what do you think is the problem this product is solving?
      Based on the information available on this landing page, what does this product help its users achieve? [
      What would you say is the biggest benefit of using this product? [testing for what people take away from reading the page - if it's "too many words," then we may notice some confusion here]
      Based on the information available on this landing page, who would you say is this product for? Name as many types of users as you like. [Is it clear who this product is for?]

      • Can I say it in fewer words?
        Questions:

      Do you have any questions about the product after reviewing this page? [Do we actually need more words?]
      Was anything unclear? [Do we actually need more words?]
      On a scale from 1 to 10 (10 = strongly agree, 1 = strongly disagree) , how much do you agree with this statement: "This page has too many words!"
      [I think that this is not a good question to ask, because the amount of words is determined by the audience's stage of awareness, and this question is very much a "like/ not like" question - but it can give you a ballpark for the page perception]

      • Is there a need to narrow the scope to reach specific audience?
        Questions:

      What's your job title?
      On a scale from 1 to 10, how relevant would you say is this product for your day-to-day life (1 = not relevant at all, 10 = very relevant)?
      You chose "Number" - can you tell us a bit more about the reasons you chose it - there are no wrong answers here!

      1. 1

        Thank you for sharing your thoughts in so much detail! This is extremely useful 🙌 It has given us a lot of food for thought ✨ @EkaterinaHoward

        1. 1

          You're very welcome!