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41 Comments

I made a MVP in 48h and made $180 in sales!

Hey!
After making an MVP in 3 hours last time, I'm back with a new one!
This time, I made it in 48 hours, and it just crossed $180 in sales 6 days after starting the idea ($50 in the first 24 hours)

Here is the story:

👉 Skip to the end of the post if you just want the tips

On 05/12/2022 at 20:44, I got an idea, and gave myself the challenge of making it in 48 hours:

I started by doing technical tests to see if what I wanted to do was doable. After a LOT of iterations, I started to get consistent results.

👉 Note: I wasted lots of time trying to make a user interface, honestly, it could have been done in 24 hours instead. Don't waste your time making one unless your product ABSOLUTELY requires it.

By the end of the 48h, the goal was to have something allowing me to test interest and receive payment, to see if people would pay for those services. Since I didn't have time to finish the user interface, I made a quick landing page in plain HTML, as well as a Typeform linked to Stripe to collect payment.

I spent lots of time on Twitter interacting and meeting new amazing people, so I had around 700 people following me at the time. I posted frequently, asking for feedback, which created some enthusiasm for the idea.
I also frequently posted questions on Twitter to do some basic market research:

I published the landing page, made a Tweet exactly 48 hours after the first one (to the minute) and went to sleep.
By the way, the app allows people to generate unique logos made by artificial intelligence specifically trained to design logos

I made 5 sales when I woke up the next day.

I now knew the idea was validated! 🥳

It meant that I proved my two hypotheses ("I can make this product" and "People would pay for it").
It was now time to build a proper interface, as well as manually handle orders

👉 When starting out, don't think about if your app can scale or not. The #1 and UNIQUE priority should be to know if you can have at least one sale, no matter how crappy your code is. Customers don't care about your back-end, and you can always improve it later

It's also the exact same time when I noticed a few competitors doing the same thing. The quality seemed far from what I was getting, but still, so I needed to go fast.

I made a proper back-end that allowed me to handle the orders automatically on my side, then started to think about making a user interface, as well as launching on ProductHunt:

I finished the back end yesterday, and I'm going to launch on ProductHunt today (Sunday 11)! In the meantime, I made a total of $180 in sales, both from people I knew thanks to my recent activity on Twitter and from people I didn't know.

Here is what you can learn from it:

  • A MVP shouldn’t take more than 24-48h to be made. If your product requires a full interface, make a technical demo, record a video of it using Loom, and just make a landing page showcasing + asking people to join a waitlist or pre-order.
  • It's ok to ignore all the good practices and find duct tape solutions for your code. I think a real dev would cry by seeing what I wrote, but it's enough to validate the product.
  • As cliche as it sounds, building an audience is an amazing way to get started quickly. If I didn't have people supporting me on Twitter, I would have posted on Reddit and made ads. That's also what I'm going to do next.
  • Make a pre-made landing page design you can copy/paste and easily adapt to new products, that will allow you to launch at light speed!

P.S. For those who will ask, my whole app runs on Node.js + plain HTML for the front end, I don't use any framework or anything. I come from a marketing background, I only started to code in May haha, frameworks look a bit overkill for me

posted to Icon for group Building in Public
Building in Public
on December 10, 2022
  1. 2

    Ability to move quickly as a startup founder is indeed very important!

  2. 2

    This is really awesome advice!

    What path would you recommend to someone looking to build something similar with AI?

    Thank you!

    1. 1

      Making lots of tests :)

  3. 2

    Thanks for sharing, amazing that you did this in 2 days! I also find the other story really inspirational. Keep 'em coming :)
    Wish you luck with the launch!

    1. 1

      Thanks a lot! 😄
      I think speed is really an underrated advantage for indie makers, I launched on ProductHunt yesterday without testing the app a lot, but I got tons of feedback thanks to that!!

  4. 2

    This is incredible. And also by using a very simple tech stack. Way to go!

    1. 0

      Thanks a lot!! And yes, big fan of keeping things as simple as possible haha

  5. 2

    Honestly, I have to say you've got guts. I frequently have ideas popping into my head but I end up overthinking how to build them and just give up before I even start. This is a very inspiring story, however. Maybe next time, I'll actually put in the work.

    Thank you for sharing your story

    1. 0

      Thanks a lot!! 😄

      Ideas are nice, but without execution they are just this, ideas haha
      A badly executed mediocre idea is always better than a perfect idea never executed!

  6. 2

    Do you use any 3rd API to generate the logos? I am more interested in the technical process because as a veteran programmer I don’t think I would be able to create a AI engine in 24 hour after 7 months of learning code

    1. 0

      Yes, I didn't create it from scratch, I used existing tools! 😁
      For image generation A.I. the best are Stable Diffusion, Midjourney and Dall-E !

      1. 1

        But do you also pay for those while you are building your AI stuff?

        1. 1

          Yes, they are paid tools, but most of them have a free trial :)

  7. 2

    You rock!
    Great job in short period of time. I'm also reading different articles about #buildinpublic and it generates the new competitors faster at the end.

    Imo, MVP should be ready before explaining all the details on social media.

    What do you think?

    1. 1

      AI logos? Already lots of competition. How does building in public make it worse?

      1. 2

        People can easily copy specific features :)

    2. 1

      Yes, that's the downside of building in public, but if you know your audience & market, competitors will be irrelevant if you can out-execute them

      Imo sharing on social is a good way to test the waters before going in

  8. 2

    What a speed. Nuggets of gold. It's very inspiring, thanks for sharing.

    1. 1

      Thanks a lot, I'm glad it's helpful! 😀

  9. 2

    I have been following this realtime and its been awesome. Hope your Producthunt launch goes really well tomorrow.

    1. 1

      Thanks a lot mate! 😄

      Really excited to see how it goes, that's my first real launch on PH, no idea what I'm doing yet haha, but we'll see! 😎

  10. 1

    Thanks for sharing!
    How did the launch go? can't wait to hear your insights :)

    1. 1

      Incredibly well!! Ended up in the 1st position haha, will try to make a post soon!

      1. 1

        That's amazing, congratulations!

  11. 1

    Nice you have done good work; the impressive thing is that you come from marketing background as I came from marketing and i got the idea most of the businesses face high customer churn in their business.

    I started working on the product Churnfree and now it's live and helping the membership business to grow their business and reduce their customer churn rate.

    You can also check this product to see and give your review: churnfree.com

  12. 1

    "A MVP shouldn’t take more than 24-48h to be made."

    I wouldn't generalize it like this.
    Yes, when you got an audience, you could get something out of it, but let's call it the exception, not the norm.

    1. 1

      I did most of my MVP in less than 48h, even when I had zero audience :)

      A landing page is more than enough to test interest in most case

      1. 1

        Good for you :)
        I just don't think that would be enough for most of the startups out there.

        1. 1

          I do think so! :)
          Last year I generated $10,000 worth of orders for a physical product that did not exist yet by doing waitlist + pre-orders! Just have to be creative 😄

          1. 1

            There are exceptional things that exceptional people do, and you should be one of them 😊👍
            The problem with success stories, is that many people who read them, can't put them in the right context and are not aware of the variety of the influencing factors.
            That's why, often, the conclusions can be misleading.

            1. 1

              I agree with the context part, I have a few years of experience in marketing so it definitely helped to make the copy

  13. 1

    This is amazing! I am really impressed that you did this in only 48 hours.

    • What model did you use for generating the images, and how does that work legally/commercially? (DALLE-2, StableDiffusion, ...)
    • You mentioned that you used plain HTML, how did you get the landing page to look so great? Any template suggestions?
    1. 1

      Thanks! 🤩

      For the models, I use a mix of different ones, but legally speaking, people own the right to the logos :)

      For the HTML, template, it's just the result of iterations I made (literally launched 8 apps since August haha). I would suggest to make the template based on the copy and not the opposite tho, copy is the #1 thing

  14. 1

    I liked your guts man. Thanks for sharing 🚀

  15. 1

    you say you never had a job according to your twitter bio then how did you made money

    1. 1

      Freelance in advertising 😉

  16. 1

    Oh, and I also made a post with the exact process I use to make my landing pages, if that can help

  17. 1

    I'm also going to release a free marketing and advertising crash course in early January for those who are interested! 😄

    If you have any area you'd like me to cover, let me know below!

  18. 0

    recently I launched my side project plugindragon it is a website where you can download envato elements at the lower price, the idea behind this website is when you create an account in https://plugindragon.com it will automatically create a common account in envato with someone who already has an account in plugindragon and has no account partner. If you have any tips on how to improve please don't hesitate to leave a feedback.

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