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13 Comments

I messed up 😢. Please listen to my rant. I want to vent.

In the last 48 hours, about 130 people signed up on AiVideo.To. But none of them subscribed. 🤕

I wondered why. I thought price was the issue so I doubled the usage quota on all plans and sent a free video gift email to all singups.

Just an hour ago I realized there was a bug that failed the loading of the checkout page after signup 🤬.

This was the reason why none of the 130 signups paid. 🫠

I have fixed the bug now and it's working fine now. But I can't get over the regret of lost opportunity ☹️.

Even if 10% would have converted on the lowest tier, @AiVideoTo would have gained $500 MRR 😱.

The silver lining. 🥹

I now know that through my efforts some traffic is landing on my website. 🫣

My landing page copy is good enough to make them signup. 🤌

Also as per analytics a good amount of users visited the pricing page before signing up which means they checked the price and signed up with the intent to buy. 🔥

👉 So this leads me to my hypothesis.

  • My traffic efforts are working for @AiVideoTo
  • the copy is converting well
  • the pricing makes sense and users find value in it to signup

Now that I have fixed the bug. I'll wait for the next 24 hours and hope that the traffic doesn't stop so I can validate this hypothesis. 🤞

If it does get validated, you'll see a chad post from me tomorrow. 🥸

If not a post on lessons and next steps. 🤓

Thank you for listening to me. 🙏

P.S. Shall I send an apology email to all signups so far with a discount code?

posted to Icon for group Growth
Growth
on August 12, 2024
  1. 2

    Imran, I totally get where you're coming from. I had a similar issue with Stripe checkout on my app, and it cost me users too—super frustrating 😢. But like you said, the silver lining is that your traffic and signups show there's real interest in your product.

    An apology email with a discount sounds like a great idea—being transparent can help keep those users engaged. Hang in there; things will turn around. Thanks for letting me vent too! 😅

    1. 1

      I feel you, bro! Let's keep pushing.

  2. 2

    Oh, don't beat yourself up. That checkout bug stings, but good on you for fixing it fast. Silver lining - you identified valuable insights; landing page works, pricing seems okay, and users are interested enough to sign up.

    And yes, consider the apology email with a discount code (optional): It demonstrates you care and can potentially jumpstart conversions.

  3. 2

    rant away! its so annoying when we have no one to blame but ourselves. Yes, Send an apology but i don't think you necessarily need a discount code.

    1. 1

      sent one yesterday. Let's see how it turns out.

  4. 2

    I'd recommend adding Sentry to your stack. It'll notify you when your users encounter an application error.

    1. 1

      Great Idea! Will setup shortly.

  5. 2

    P.S. Shall I send an apology email to all signups so far with a discount code?

    I was just about to suggest this until I saw your PS. Showing to your users that you've actively seen a bug and taken steps to rectify (plus a discount for the inconvenience) would definitely raise the reliability of your product if I was a user.

    1. 1

      Thanks for reinforcing the idea. I'll send out the emails shortly. Fingers crossed!

  6. 1

    Danm, that sucks! This is why I tested my register & payment pages daily after launching my project - the fear that users I worked hard to get wouldn’t be able to use the site and lose interest. In your case I think a promo code or even a free trial would be a great way to get the, interested again!

  7. 1

    This is definitely a indie hacker's worst nightmare. Be glad that this did not happen after running ads 🤓

  8. 1

    I had a similar problem with my mobile app and they gave 1 rating and bad reviews, some of them offered a free 1-year subscription and tried to turn the reviews into good ones, but most of them did not even return. Good luck to you, maybe a good discount will attract the attention of users, but you may need a good apology message first

    1. 1

      I see, so it doesn't always work out. It's fine I'll keep pushing and next time it'll work out.

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