I redesigned my SaaS after 10+ calls with agencies — here’s what I changed (and what I’m building next)

Hey Indie Hackers 👋
Quick update on Pinly, the visual feedback tool I shared here recently.

After my first post, I had several conversations with:

• small web agencies (2–10 people),

• software houses,

• and freelancers working mainly with WordPress clients (Fiverr / Upwork style).

Those calls completely changed how I think about the product.

🎯 Clearer ICP

Pinly is not for everyone.

Right now, I’m focusing on:

• small agencies (2–10 people)

• WordPress-focused teams

• freelancers working with non-technical clients

These teams all had the same problem:

Feedback comes from emails, WhatsApp, screenshots, voice messages — and nothing is actionable.

🎨 Landing page redesign

Based on that feedback, I:

• moved away from a flashy design,

• simplified the color palette,

• clarified the main use case,

• added dedicated subpages instead of one long generic landing.

The goal wasn’t “prettier” — it was clearer.

🧠 Product direction shift

The biggest insight from those calls:

Agencies don’t want another tool.
They want less explaining, less chasing, fewer misunderstandings.

That’s why I’m now redesigning the entire dashboard to feel:

• calmer,

• more “agency-friendly”,

• less like a dev tool, more like a workflow tool.

🧪 New ideas coming from real conversations

After talking to agency owners, I’m exploring features like:

• better handoff between feedback → task,

• clearer client vs internal comments,

• workflows tailored specifically for agencies and freelancers.

I’m intentionally not building everything yet — validating first.

🙏 Looking for feedback (again)

If you run:

• a small agency,

• a WordPress-based workflow,

• or work with non-technical clients,

I’d love your thoughts on:

• what part of feedback collection wastes the most time for you?

• what would make a tool like this a no-brainer?

Here’s the updated version of Pinly if you want to take a look 👇
👉 https://pinly.pl

Thanks again — this community has been incredibly helpful.
Mateusz