I reverse-engineered the website traffic of the 50 biggest SaaS companies
…mostly because I had the same question keep popping up with SaaS clients. Basically some variation of, "What are the channels we should focus on to generate leads?" (Spoiler: organic social won’t be the main lead generator for a B2B. 🤪)
Instead of asking them to take my word for it, I decided to answer the question with data. Figured the results might be useful to folks on IndieHackers who are trying to figure out digital marketing!
Here are some of the highlights of what I found:
Going into this, I hadn't realized that big B2B SaaS companies had been leveraging YouTube so successfully. Are any of the results surprising to you?
Regardless, I hope this is useful to someone!
If you're interested, I've shared the detailed results here: