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I reverse-engineered the website traffic of the 50 biggest public SaaS companies

…mostly because I had the same question keep popping up with SaaS clients. Basically some variation of, "What are the channels we should focus on to generate leads?" (Spoiler: organic social won’t be the main lead generator for a B2B. 🤪)

Instead of asking them to take my word f

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    You sir are a legend.

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    Brilliant write up. Sums up everything I'd intuited throughout the years. Thanks for taking the time to put it all together in a digestible manner.

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      Really appreciate you taking a moment to share the kind words! Glad to hear you got something out of it.

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    Great observation and consolidation. Thanks for curating these.

    I’m curious how would you measure the success of referral traffic/ sales/ marketing for B2B SaaS companies?

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    Great post! In addition to SimilarWeb, can you share more details about the tools and process of doing the competitive analysis?

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      Glad you liked it! My process is a whole 'nother post, but one of the other tools I used was iSpionage to see how many paid search terms the companies were bidding on.

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    Great article! Love the data-driven approach. I can tell a lot of research went into this. (And as a huge fan of content marketing and SEO I totally agree with what you’re saying.)

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      Thank you! If you liked the data-driven approach and are into SEO, I think you'll enjoy the next posts I'm working on...

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        Sounds good! 👍

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    Great stuff! Keep up the good work. As seen recently organic traffic is not so easy unless you really invest in content and SEO.

    Keep up stuff!

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      Yup, as I mentioned in the post, SEO (i.e., increasing organic traffic from Google) requires consistent and long-term practice to see those big, compounding returns. The sooner you start, the better. It's so worth the effort... but it requires taking a long-term view!

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