I shipped Biznipe, tried distribution, got humbled, now I want real feedback
About a month ago I launched a SaaS called Biznipe.
The idea is pretty simple:
help web designers, agencies, and marketers find local businesses with:
- no website
- outdated websites
- broken/unreachable sites
- weak online presence
It also does website analysis, generates PDF reports, has map-based searching, and a few other things I thought would genuinely help agencies close clients faster.
Since launching, I’ve been:
- running Facebook ads
- posting semi-consistently
- replying to Reddit threads
- trying organic outreach
- basically doing the “founder wearing 17 hats” thing
Result so far?
Less than 10 signups.
One person paid $39, explored the product, then canceled. But interestingly, he said he genuinely liked the idea and thought it had potential - just that it still felt early-stage.
Honestly... fair.
Now I’m trying to figure out what the actual issue is:
- Is the landing page weak?
- Is pricing too high?
- Is onboarding confusing?
- Is the value proposition unclear?
- Or is this just not painful enough of a problem for agencies?
I’d really appreciate honest feedback from people who’ve built and scaled SaaS products before.
The product is:
https://biznipe.com
There’s a free plan with 20 credits/month if anyone wants to test it.
And if you actually spend time testing it, I’m happy to add more credits manually. I’d genuinely value the feedback more than the money right now.
Also if anyone here has experience getting early traction for B2B SaaS, especially agency tools, I’d love to hear what actually moved the needle for you.
Appreciate you all
Still figuring this startup thing out one week at a time, but I believe I’m building something people actually need.
Honestly I don’t think the problem is the feature list.
The product technically does a lot already.
What I struggled to understand while reading this was:
“what painful workflow becomes dramatically easier after I start using it?”
Agencies usually buy speed, leverage, or revenue — not analysis itself.
The "ideal buyer never feels the pain enough" angle is usually the one to check first. Agencies that need this already have a scrappy version (intern + Apollo + a spreadsheet), so the question isn't "is this better" but "is this 10x better than what they're already doing for free." Worth talking to 5 of the people who didn't sign up after visiting — not the one who paid. The no's tell you more than the yes.
Also — landing page being weak is the easiest fix to rule out. If 100 visitors and <10 signups, that's a 10% conversion which isn't actually terrible for cold traffic. The problem might be earlier (who you're reaching) not later (the page).
aryan's framing point is solid. Adding three things I'd test before changing the product itself.
Customer interviews, this week, not next. Less than 10 signups + 1 paid + 1 churn isn't enough data to know which lever is broken. Get on Zoom with 5 agency owners (cold LinkedIn DM, offer $50 Amazon GC if needed), ask what they currently do to find prospects, listen to which exact words they use for the pain. The repositioning writes itself from there. One day of work, saves you 3 months of guessing.
$39 for 20 credits is the dead zone. Too high for casual exploration ("eh I'll skip"), too low for a serious agency buyer who already pays $200/mo for Apollo or SalesNav without flinching. Either flat $19/mo all-you-can-eat to gather volume + qualitative feedback, or jump to $149/mo and position as a premium audit + outbound tool. The $39/credit-pack middle ground gets nobody.
FB ads and Reddit are the wrong channels for agencies. Agency owners aren't there. They live in Skool communities, the Agency Owner Association FB group, outbound-focused Discords, and LinkedIn (where they actually post in 2026 — DM-able). The signups you've gotten from Reddit are almost certainly other indie hackers playing with the tool, not buyers. Three months of FB ads to "agency owners" interest = burning money. Three months of well-targeted LinkedIn outbound + 1 Skool community presence = different story.
Single highest-leverage next move: those 5 interviews this week. Everything else is downstream of what you learn there.
Also — your churned customer saying "early-stage but I liked the idea" is good signal, not bad. That sentence means the wedge works and the execution needs one more pass. Plenty of founders kill products that were 2 weeks of polish away from sticking.
I think the pain is real, but the current framing may be making Biznipe feel more like a lead list than a client-acquisition weapon.
For agencies, “find businesses with bad websites” is useful, but it’s still a task. The stronger promise is closer to: identify local businesses that are visibly losing trust, then give agencies a ready-to-send audit/report they can use to start a sales conversation. That turns it from search software into a revenue tool.
The name Biznipe is probably adding some friction too. It sounds catchy, but for an agency-facing SaaS that needs to feel credible and conversion-focused, it may not immediately signal trust or seriousness. If this becomes a sharper B2B prospecting/audit platform, Beryxa.com would carry that direction cleaner.