3
0 Comments

I turned away my first potential client because they were not my target market. Did I do the right thing?

I recently soft-launched https://warpurl.com/ and today I had my first potential meeting with a client. They turned out to be a Consumer(B2C) and I am targeting(B2B).

I am in the early access phase with the product basically built. It was designed with the intention of B2B, after signing up it creates a "server" for that client. Everything is actually serverless on AWS, but nonetheless creating the infrastructure and resources is still "expensive" not in cost but in work and resource limits per account. Everything is automated at least.

So at the end of the engagement, I explained that they are not really my target market. That I am prepared to give significant discounts, like free for 1 year or the smallest plan free for life to clients that really use the system (B2B) in the early access.

So I knew what the tiebreaker would be; asking if they would be willing to pay the smallest plan fee if they really insist that they want this, and their answer was of course no.

I think I made the right call? It would have been nice to get that first client but I don't think I would have gained any value from them?

The main reason I am in early access with a ready-to-launch SAAS product is that I want a few closer companies before really launching and putting the product out there, is this belief misplaced?

posted to Icon for group Ideas and Validation
Ideas and Validation
on July 6, 2021
Trending on Indie Hackers
I built a launch coach after my own product launch got 11 upvotes and 3 signups User Avatar 74 comments Most directories forget you exist after you list. We're trying something different. User Avatar 30 comments Solo → Pre-Seed: The Tool Stack Decision That Will Either Save or Sink Your First 18 Months User Avatar 26 comments Built TermsGuard to explain contracts in plain English — looking for feedback User Avatar 25 comments Update: clawed back from ~3-4K to ~8-9K daily clicks after the May Google core update — here's what actually worked User Avatar 19 comments Show IH: Apollodorus Video - browser-based video editor that runs locally User Avatar 12 comments