I updated my paywall, and trials increased by 260%

Two weeks ago, I released a redesigned paywall for WorkTimes.

I not only redesigned it and promoted the annual subscription primarily but also showed it more "aggressively".

Here is a summary of all changes:

Paywall Elements

• Added Visuals (mood and feature screens in a carousel)
• Added trust badges (available since 2009 and number of stars)
• Various user reviews
• The list of available subscriptions but a little bit hidden behind "Show more"

CTA

• Highlight the free trial instead of price/year
• Change wording from "Free Trial" to "Redeem your 7 Free Days". Sounds less techy and more friendly.
• Only show the monthly price of the annual subscription

Presentation

• Shown on every app start for non-subscribers

New Paywall Structure