I’ve been experimenting with AI video tools — and found something interesting
Over the past few weeks, I’ve been deep in the AI video rabbit hole.
Like many of you, I’ve tried a bunch of tools — text-to-video, image-to-video, etc. Most of them are impressive at first, but once you try to actually use them in a workflow, things start to break:
inconsistent characters
poor motion continuity
too many re-generations just to tweak small things
feels more like a demo than a real tool
👀 Recently came across this: https://wan2-7.net
It’s based on the Wan 2.7 model (from Alibaba’s Tongyi Lab), and it feels a bit different from the typical “prompt → random video” tools.
Some things that stood out to me:
1. “First & last frame” control is surprisingly powerful
Instead of hoping the model gets the story right, you can actually define how a scene starts and ends — and let the AI fill in the motion in between.
This makes it feel more like directing than prompting.
2. Character consistency actually works
You can lock a character (face, clothing, etc.) and reuse it across multiple videos.
This solves one of the biggest problems in AI video — identity drift across frames.
3. Edit videos with text (no regeneration)
Instead of re-running the whole generation, you can say things like:
“change background to beach”
…and it updates the video directly.
This alone saves a ton of iteration time.
4. Built for real use cases, not just demos
It seems especially strong for:
short-form ad creatives
product videos
“AI spokesperson” style content
fast A/B testing for marketing
Which makes sense — the whole idea is replacing parts of traditional video production (crew, shooting, editing).
🤔 My current take
AI video is finally moving from:
“cool demo”
to:
“maybe usable in production”
…but we’re still not fully there yet.
The biggest shift I’m noticing is control.
Earlier tools focused on “generation quality.”
Newer ones (like this) focus on controllability + iteration speed.
And that’s probably what matters more for builders.
❓ Curious what others are seeing
Are you actually using AI video in production yet?
What’s still blocking you? (quality? cost? workflow?)
Any tools that actually stuck in your stack?
Would love to compare notes — feels like this space is moving insanely fast right now.
