Growth September 30, 2020

⚡ IL - Welcome email? conversion VS conversation, & How to increase conversions.

Falak Sher @FalakDigital

Hi there.
IndieLetters.com is a bi-weekly briefing of marketing knowledge, tools & learning resources for solopreneurs, and makers like YOU!


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  • Here is an open-source alternative to Intercom, Drift, and Zendesk (GitHub)
  • Scrapbook is a 250+ SaaS growth tactics database used by hyper-growth startups. You can filter growth tactics by funnel step, tag, and required budget. Plus Scrapbook have a newsletter too so you get notified whenever a new tactic gets added.
  • Use PocketTube extension to categorize your Youtube subscriptions into YouTube folders by @nabok
  • Checkout the' Blogging for Business' course by Ahrefs which is totally free now. (YouTube playlist)
  • LinkedIn Power user? Add an emoji at the beginning of your name. This way you could see who was using some sort of automation tool to send out connection requests.
  • Fazier is a discord community for solopreneurs and makers. It is beautifully divided into 23 channels so that everyone can fit in. Discuss, learn, celebrate, collaborate and build in public there.
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Support us by sponsoring an issue sent to our 1625+ subscribers each week. (US audience: 74%), open rate is 46%, CTR is 15%. Now you can add multiple links. After booking a sponsor slot, I will send you an email for ad-copy etc. Book an available slot here 👉 Indieletters Sponsor Calendar


Use welcome email for conversion or conversation (Medium paid story) by @joshspector

Welcome email generally gets 50% open rates. So there are two ways to get the most out of it i.e upselling them or starting a conversation.
Josh Spector of For The Interested's welcome email promoted various products and resources until he decided to cut it down and focus on starting a conversation instead. He asked how he could help, letting the subscriber know that he would respond to them personally. Then he offered advice and resources according to the content of their individual messages. Not only did people love the personal touch, but he learned a ton about his readers. As for all that stuff he had been promoting earlier, he created a landing page for it and included a single link in the email.
Tip: Prioritizing the relationship can pay dividends in the long-term.


4 reasons why email should be the backbone of your marketing by @email_mastery

Email marketing gives back an average of $44 for every $1 spent.
1 . Email builds the best relationships
Use email to SERVE your customers which organically will lead to SELLING to your customers.
According to Sprout Social, 64% of consumers want brands to connect with them.
2 . Email doesn't have a gate-keeper
On every other platform, there are gate-keepers and you have to pay to play and follow constantly changing guidelines. If you miss a beat, then you can lose engagement or get suspended (even banned). Whereas on email, the only "sort of" gatekeeper of email is ISPs and their spam filters. And you can avoid these gatekeepers by following some basic guidelines.
3 . All other channels redirect to email

4 . Email is extremely versatile
An email address goes from device to device, platform to platform and format to format... Capture it!
Email list is like your very own advertising platform (especially if you segment your list by interest and/or demographic)** where you can send what you want and target who you want for free... and email marketing only gets more flexible and versatile as you collect more and more audience data.


How to improve your conversion rate by @mattkandler

  • Remove password confirmation (better have a password reset)**
  • Remove any useless field - do you need first AND last name?
  • Change the wording on CTAs
  • Try new signup methods - like signup AFTER your first day or phone # instead of email
    Tip: Use a tool like Mixpanel to run A/B tests.

What I've learned in the last 3 years of trying to start/survive new businesses by @farez

Old rules: Make, then sell, then grow.
New rules: Grow, then sell, then make.


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1 . How Jason Cohen got 30 customers by cold calling before building his product (Reddit) by @mirv


2 . 150+ tools landscape for podcasting market by @annadante


3 . Selling to restaurants? Use this tutorial to scrape business contact info from Tripadvisor by @brycedavies


4. How Stan booked a meeting with Drift by cold calling and made $120k by @stanrym


Ad of the day


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👏 Thank you for reading until the end. You are awesome.
I will be very happy if you share it on Twitter. (Your appreciation is 1-click away!)

  1. 3

    This emoji trick is awesome! 😁 I get so many spam messages

    1. 2

      Ahaaha Pierre Olivier is a friend of mine. This image is viral has hell!
      I wonder how many followers he gets from it :)

    2. 1

      Sometimes I think, spam msgs also use this emoji. Should I change it or keep it.

  2. 2

    A few gatekeepers are actually popping up between newsletters publishers and readers.

    1. 1

      I agree 100% with your post, but we can't do anything being a publisher.

      Due to the recent newsletter creators surge, I think it was the need which is harmful to the publishers but best for readers. I signed up for many newsletters earlier, now I have subscribed all of them in supscrib.com and going to clean my inbox now.

      1. 1

        The underlying problem is aggregators focused on improving only the reader experience (and their bottom line, of course) without even seeking feedback from publishers. Which is ironical as this is what Big Tech is often blasted for (e.g. Google News vs news publishers).

  3. 2

    Thank you so much for including PocketTube 🔥I appreciate it!

    1. 1

      I installed it as soon as I discovered it. But still have not done the grouping part.

      Nice extension.

  4. 2

    Great newsletter! IndieStack is a highly recommended private community.

    1. 1

      +1 for IS Discord community

  5. 1

    Hey Falak, do you know any databases to Scrapbook?

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