What I've learned so far:
1. The 0% conversion problem was the landing page, not the ads. My original homepage was too clever (Windows XP aesthetic everywhere) and didn't explain what the product was. Fixed it with a clear headline: "Your links. Your world." + a demo world visible immediately. Still iterating.
2. Features ≠ marketing. I built a character creator, 6 minigames, a farming system, a solar system social graph, daily missions, 29 country packs... and none of that matters if nobody knows the product exists. I over-built before marketing.
3. $1.99/mo is a pricing weapon. Linktree just raised prices (Starter $8/mo, Pro $15/mo). Beacons has a 1.8-star Trustpilot. There's a real opening for an affordable alternative that's actually different.
4. Cultural identity is an underrated hook. The country flag feature (auto-assigned by location) gets the most emotional reactions. People love repping where they're from on their planet.