I'm making our analytics for Transistor.fm (our podcast hosting SaaS) public for 24 hours. π
Here's the link:
https://app.usefathom.com/share/djzhrvbx/transistor.fm
If you were in charge of our marketing, what would you be focusing on?
Update: People are asking me how we track funnels.
After years of using Mixpanel & Google Analytics to track events, I decided to simplify.
Now I track campaigns in Rewardful, using referral links with a 30-day cookie.
We've tracked nearly $500k in new revenue this way!
This comment was deleted a year ago.
Thanks!
I don't think @thepodcasthost has changed anything on their side. Maybe referrers aren't being counted?
https://www.thepodcasthost.com/websites-hosting/best-podcast-hosting/
Optimizing the "free podcast intro music" page makes sense, but (anecdotally) doesn't seem to drive much in terms of signups. (We ask people how they found us on signup)
Really like the idea of optimizing that Anchor page. π