Improving our 20%+ Conversion Rate

Hello Indie Hackers!
So we deployed our landing page around 5 weeks ago and more than 20% of visitors sign up to our 4-5 step Typeform.

---> http://www.Trailit.co <---

Looking for feedback on how to improve our landing page even further.
The copy has been experimented with quite a bit, however, with limited traffic, about 600 visitors in the last month, it's hard to get any statistically significant data. I feel like the copy is too long.

140/600 = 23%~
Some of our sign-ups are internal/testing, it appears we have over 20% signup conversion rate.

Any suggestions on how to improve the value proposition or make it clearer about what we're doing?

Our goals are to accumulate 1000+ on our waitlist and then do a coordinated launch on Product Hunt in a few months (August)

Lastly, and perhaps most importantly:
In your opinion, how much of our business model should we discuss on our landing page?

The core service is to curate "Trails" of websites saving followers a bunch of time by providing video, audio, text commentaries for Context at the original source, highlighting the important parts.

(Check out the landing page first to see if we're clear about what we do: https://www.trailit.co)

Trial Guides can get paid by followers for curating the best content on specific topics, giving followers the 80% gist in 20% the time.

We envision Trail Guides to have 1000s of followers micro-subscribed at like $1-3/month. (Small payments like this are enabled with Blockchain - we already have working prototype of it). Our core business model is a margin on these transactions.

For the record, the first 500 users to actively join when we launch will receive our platform life-time no-charge. So get on our wait-list ONLY IF THE VALUE-PROPOSTION speaks to you though :)

Also, we're giving out custom "Lit" masks in our 2nd follow-up auto-responder email, so feel free to grab one by joining our waitlist #Mask4All

So when I say our first 500 active users will have life-time no charge, it means we won't charge our normal margin on transactions you generate.

Think the business model should be mentioned more on Trailit.co?
And if so, where? New page perhaps?

Thanks all.