There was a post on IH the other day about alternatives to email drip campaigns to signups. At Across, we use a different strategy for improving trial conversions that I wanted to share!
We automatically send invitations to join shared Slack channels with us to everyone who signs up for a trial. This is far superior to a normal "Thank you for signing up, please let us know if you have any questions" email for multiple reasons:
We've automated the creation and invitation to the shared Slack channels, and some of our customers are also doing it as well - so far positive results!
Feel free to shoot me an email at [email protected] if you're interested in learning more