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8 Comments

Is product demo/workflow video a good way to validate an idea?

I'm just starting out as a Indiehacker and I'm trying to validate my idea. I'm considering putting together a demo or a video showing how the product works on the landing page. Would that be a good way to validate the idea?

on November 8, 2023
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    I did this for my MVP and the results have been poor thus far. However, I think I've been targeting the wrong people. Pivoted this week to a new persona and already got two new users.

    https://x.com/rsanchezp/status/1720988033057480939?s=20

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      That's great Raul!

      So basically if you target the right audience it works?

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        Hm. I wouldn't say it "worked" for me. Still iterating

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          What did you use to create the demo?

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            Screenstudio + iMovie

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              Thanks.

              But these are for creating a demo of an existing product. Have you ever tried creating a demo of the workflow just to validate the idea before actually building the product?

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                I believe Figma lets you do this. I have not done this before but I used to work at a startup that conducted user research using this method.

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                  I didn't know about that. Thanks. Gonna give it a try.