Is retargeting really effective?

1. Yes, retargeting works - it's a must have honestly.
2. Yes, retargeting on FB can provide a great ROI
3. That's the million dollar question :)

How you attract visitors to your site and grow awareness for your product, service, etc. is dependent on what it is that your selling or offering.

The main question you have to ask yourself is where are your prospective customers. Where do they spend their time on line? Do they have a common interest or behavior that you could target?

Generically speaking, the main ways businesses raise awareness for the product/service are:

• Traditional online advertising (Google Ads, FB/IG, Twitter, LinkedIn, Pinterest, etc)
• Retargeting
• Content Marketing (create helpful content in hopes people will find your content -- so they find your product/service -- do it everywhere)
• Guest Writing (though this is becoming harder, and Google has policies about link-backs to your site from Guest Writing)
• Blog / Editorial outreach (contacting sites that write about your product/service topic, and pitch them to write about your or ask if they have sponsored article opportunities)
• Outreach via LinkedIn (to your target customer or people who may want to write about you)
• Outreach to YouTube channels that cover your product/service
• "Influencer" outreach
• If your product/service does some sort of analysis, maybe do some for free for notable entities and publish your finding on all the social platforms, tagging them if that's possible
• Find emails of your target customers and email them with offers
• Give away something of value (eBook, information) for free, and use different methods to spread the word about it -- including paid advertising

I'm sure there are many I am missing, and there are many non-traditional marketing approaches that people find too.

It's pretty overwhelming, but if you do just one (1) thing every day to help grow awareness for your product/service, after just one year, you'll have done 365 things, and will have figured out what works and what doesn't.

Retargeting is a must in any campaign! One of the most important factors for retargeting is recency. The sooner you retarget someone, the more results you will get.

You should ask @NxAlessandro - he is the Lord of retargeting!

When used properly, retargeting has a great ROI. You're going after people who already know about you and your business so usually convert better than a cold audience.

FB is particularly good because you can also retarget people who watched more than a certain percentage of your videos!