I've doubled traffic to my site using f5bot
Go to f5bot.com and plug in your competitors and / or relevant keywords. For example I'm tracking "visualping" and "website changes" to name a few.
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Whenever you get an alert, check out the post, if it's relevant gently plug your product.
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Rinse and repeat.
Most of our recent traffic has been gained this way.
(Also, take a look at my project: notify-me.rs while you are here)
In case you want to do the same thing with X (Twitter) you might want to try the platform I just launched: kwatch.io
I also perform sentiment analysis on top of that so you can follow the popularity of your product or your competitors.
I started using KWatch recently, it works really well, great job