March 8, 2019

Landing page mistakes you're probably making...

Your landing page could be a lot better at making you money.

I recently finished my checklist to help you build a landing page that sells.

Here are some of the most common mistakes I see IHers making...

  • Your messaging focusses on product functionality, not value to the customer
  • You don't handle customer objections
  • You don't use social proof to make your visitors trust you
  • You don't have a clear, compelling call-to-action for me to take

Check out the checklist for more actionable tips on how to improve your page and make more sales...

Feedback and questions welcome!

#landing-page-feedback

  1. 3

    I am guilty of making all of them on https://www.gethaken.com

    Time to fix that. Thanks for the great resource!

  2. 2

    Great advice Louis, thanks for the checklist. Although you recommend prioritizing design & branding last (at least in the early days), the design you're using is pretty good. Are you using a certain template or homegrown?

    1. 1

      Thanks!

      It is based on a Bootstrap template, but I changed so much myself that you wouldn't recognise it apart from the colours...

  3. 2

    Thanks for posting this Louis! Great info!

  4. 2

    Thanks! The step by step process help me walk through a redesign of the Front Desk landing page. Even though most of what you cover are things I already "know", the clear presentation made it easily actionable and well worth my time.

    1. 1

      Thanks, can I quote you on that? :)

      1. 2

        Of course

  5. 2

    Great resource. Thanks for sharing!

  6. 2

    Hey Louis, love the way you use steps to present this, just like an online course. It's very structured and clear. Thanks for this! Will let you know when I share your page in my blog posts.

    1. 1

      Thanks for the feedback and glad you find it useful!

  7. 2

    Looking good! Really coming along.

    Needs a favicon though!

  8. 2

    I wasn't aware that for a week my mail chimp connection had broken down for tradeplan.io , Now that a mistake you dont wanna do !!!

  9. 1

    I put together a PDF for anyone who just wants to save a checklist or print it out: https://unity.studio/candy/design-checklist.pdf

  10. 1

    We don't believe in some of the list items. We believe a landing page is like a mouse maze. There should be one way out. So other links on that page that provide for a visitors to look at something outside of the page should be avoided.

    1. 1

      I wish it were that easy!

      There's always a 'second way out' --> just closing the page.

      People who do that probably aren't coming back. So give them an 'escape chute' instead. If they aren't ready to buy, offer them something of value in return for their email address, or a call, or a case study.

      Just something to keep them engaged, overcome their objections, and get them to come back later and buy.