Great advice Louis, thanks for the checklist. Although you recommend prioritizing design & branding last (at least in the early days), the design you're using is pretty good. Are you using a certain template or homegrown?
Thanks! The step by step process help me walk through a redesign of the Front Desk landing page. Even though most of what you cover are things I already "know", the clear presentation made it easily actionable and well worth my time.
Hey Louis, love the way you use steps to present this, just like an online course. It's very structured and clear. Thanks for this! Will let you know when I share your page in my blog posts.
That is very informative and I check out and found that I am not focusing on using social proofs to create trust worthy clients on my site https://bajwametalworks.com/
We don't believe in some of the list items. We believe a landing page is like a mouse maze. There should be one way out. So other links on that page that provide for a visitors to look at something outside of the page should be avoided.
There's always a 'second way out' --> just closing the page.
People who do that probably aren't coming back. So give them an 'escape chute' instead. If they aren't ready to buy, offer them something of value in return for their email address, or a call, or a case study.
Just something to keep them engaged, overcome their objections, and get them to come back later and buy.
Really helpful for a newbie like myself!
I am guilty of making all of them on https://www.gethaken.com
Time to fix that. Thanks for the great resource!
Great advice Louis, thanks for the checklist. Although you recommend prioritizing design & branding last (at least in the early days), the design you're using is pretty good. Are you using a certain template or homegrown?
Thanks!
It is based on a Bootstrap template, but I changed so much myself that you wouldn't recognise it apart from the colours...
Thanks for posting this Louis! Great info!
Thanks! The step by step process help me walk through a redesign of the Front Desk landing page. Even though most of what you cover are things I already "know", the clear presentation made it easily actionable and well worth my time.
Thanks, can I quote you on that? :)
Of course
Great resource. Thanks for sharing!
Hey Louis, love the way you use steps to present this, just like an online course. It's very structured and clear. Thanks for this! Will let you know when I share your page in my blog posts.
Thanks for the feedback and glad you find it useful!
Looking good! Really coming along.
Needs a favicon though!
I wasn't aware that for a week my mail chimp connection had broken down for tradeplan.io , Now that a mistake you dont wanna do !!!
That is very informative and I check out and found that I am not focusing on using social proofs to create trust worthy clients on my site https://bajwametalworks.com/
Many many thanks to @louisswiss
I put together a PDF for anyone who just wants to save a checklist or print it out: https://unity.studio/candy/design-checklist.pdf
We don't believe in some of the list items. We believe a landing page is like a mouse maze. There should be one way out. So other links on that page that provide for a visitors to look at something outside of the page should be avoided.
I wish it were that easy!
There's always a 'second way out' --> just closing the page.
People who do that probably aren't coming back. So give them an 'escape chute' instead. If they aren't ready to buy, offer them something of value in return for their email address, or a call, or a case study.
Just something to keep them engaged, overcome their objections, and get them to come back later and buy.