Most SaaS founders I talk to fall into one of three camps. They have never heard of the EU AI Act. They have heard of it and assume it is a 2027 problem. Or they got a €15k quote from a law firm and are quietly hoping it goes away.
Here is the uncomfortable part. Article 50 takes effect on 2 August 2026. If a person in the EU can use your product and it has a chatbot, a generative feature, or any AI driven output, you are in scope. Fines run up to €15M or 3% of global turnover. Where you are incorporated does not matter.
I built Disclos to fix one problem cleanly. Not a platform, not a subscription. One audit. €997, five business days, full refund if you are not compliant by the deadline.
You get a PDF report mapping every AI feature to the specific articles, a Loom walkthrough, copy paste disclosure code for your chatbot and AI content, and templates your lawyer signs in twenty minutes.
Why fixed price. Every customer gets the same scope, so I can charge €997 instead of €15k. The refund means I lose money if I miss something, which keeps me honest.
I am building this solo from Latvia. The site runs in five languages, and there is now a free connector so you can ask your AI about the Act directly at mcp.disclos.eu.
Happy to answer anything about Article 50 or scope, even if you never buy. gatis@disclos.eu
Interesting positioning.
One thing I'd be careful with:
The challenge may not be convincing founders the regulation exists.
It may be what decision they believe they're actually buying when they pay €997.
Those sound similar, but they can lead to very different positioning decisions over time.
Yeah, fair. Honestly what they pay for isn't the audit, it's permission to stop worrying about the thing. The free check tells you if you're even in scope. The €997 is for when the answer is yes and you want someone to actually do the work and put their name on it. Good thing to keep me honest on.
Possibly.
The reason I'd still be careful is that founders can be exactly right about what customers want and still be wrong about what decision they're using to justify the purchase.
Those don't always stay aligned as the market matures.