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Leadex - replace your list-building stack with a prompt

After watching SDRs at three different companies copy-paste between Apollo, Sales Navigator, Crunchbase and a spreadsheet for hours every morning, I got tired of the same pattern. We'd describe an audience in plain English to each other, then translate it into 8 filter dropdowns across 3 tools. So I built the translator.

Leadex takes a brief like "fintechs in France that just raised, hiring SDRs, with a VP Sales who switched in the last 90 days," drafts a research plan, runs it on the open web, enriches via your own Apollo/HubSpot keys, and returns a CSV. You can stop or re-prompt mid-run.

A few decisions that probably matter to this crowd:

  • Real time data. We are searching the web the same moment to ensure the signals are fresh.

  • Enrich with BYOK Apollo. First we get the context, and only then the contacts

  • Still in beta. Drop a message to support with any request.

What I'm still figuring out:

  • Activation. ~30% of new accounts ship a list in their first session; the rest stall around the plan-approval step. Looking for ideas.

  • Pricing clarity. "API call + your provider cost" is obvious to engineers, opaque to sales leaders. Hit me with how you've explained usage-billing without a per-seat anchor.

Open to feedback, especially from anyone running outbound or who's solved the usage-billing pricing-clarity puzzle.

- Art, building from Lisbon getleadex.com

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