I’m at that awkward but interesting stage where I want to build something useful, but I don’t want to start with an idea and then try to force a market around it.
I’ve done that before.
You get excited about the product, the domain, the landing page, the stack, the features, the pricing model… and then eventually you realise the hardest part was never building it.
The hard part was finding something people genuinely care enough about to use, talk about, and possibly pay for.
So I’m trying to do this the other way round.
I’m looking for real problems.
Not necessarily huge world-changing problems. More like annoying, recurring, oddly specific problems that waste time, create friction, cost money, or make people think:
“Surely there should be a better way to do this.”
Especially interested in problems faced by:
solo founders
freelancers
small agencies
developers
marketers
operators
people running small online businesses
A few examples of the kind of thing I mean:
manual admin you keep putting off
messy workflows held together with spreadsheets
tools that are too expensive for what you need
things you currently do with a weird mix of Zapier, Google Sheets, email, and hope
reports clients ask for that are painful to produce
repetitive tasks that are simple but still somehow eat hours
software that exists, but feels bloated, overpriced, or built for bigger companies than yours
I’m not looking to pitch anything here. There is no product yet.
I’m trying to understand where the pain actually is before deciding what to build.
So I’d love to know:
What is one problem in your business, workflow, or day-to-day work that you would happily pay to make disappear?
Bonus points if you’ve already searched for a solution and either:
couldn’t find one,
found one but it was too expensive,
found one but it was too complex, or
ended up hacking together your own workaround.
I’ll read every reply properly.
Really interested to see whether there are patterns here.