My company is in the clothing space think Supreme, Palace, ect.... I want to do a pop-up but were not a well-known company yet.
Any ideas on how would you attract the high school demographic to the event?
I'm thinking about holding the event in a major city like Los Angeles. I have confidence that I can attract the college and up crowd, but I need something creative to get awareness from the younger crowd.
#marketing
thanks for the replies.
I agree with all your comments.
@vwoo did you guys work with an event coordinator?
I only want it to be a one day pop-up, and eventual having it as a travel event.
I'm thinking of having music artist perform and hopefully, they bring their following... also trying to bring in other different vendors like food trucks
You could do a popup tent at big events that you know have your demographic.
I have worked in pop up shops during my time at Everlane. I don't advise doing one unless you know you have the audience already.
You could do couple of things
My two cents.