Marketing Examples is a gallery of real world marketing examples. Since it launched eight months ago I've written ~50 case studies and grown the email list and Twitter to 12.9k and 24k respectively.
Currently I make around $2500 / mo from sponsors. But I want to start offering a “product” myself. Watching an email list grow is nice, but seeing a Stripe account grow is more motivating.
My thinking was having two price points, “Individuals” at $30 / mo and businesses at $200 / mo. Businesses get company wide logins and option to post jobs.
Are people willing to pay? Well, the CMO of Privvy runs a $30 /mo Patreon with around 500 members atm. Started fairly recently.
Companies pay 1k — 5k / mo and we manage their content marketing: Write the articles + promote them. I use my site to pull in clients. I get quite a few emails. Just too busy to set up the infrastructure.
Inspired by Dani Mancini taking Scribly to 30k MRR.
Refactoring UI style. My reservation is it makes me the business. GitHub can't acquire Wes Bos. Without him it stops.
Below are some questions I'm trying to answer myself. Advice very welcome:
Which option works best? Premium membership motivates me the most.
Something I read a lot is “Offer more value. Charge a higher price”. How could I do that. How would you price the premium tier? What could I offer to businesses?
What are the next steps? If I went with premium, I think emailing my audience and asking what they actually want is the next step.
What other startups are doing “Premium / Community for XYZ ...”?