Landing Page Feedback Service - would you pay?
What do you think to a landing page feedback service?
Aimed especially at solo entrepreneurs who want to get advice and second opinion on their landing page for new or existing product.
What they would get is:
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20-30 minute video of the page being navigated whilst pointing out the good, bad and ideas for improvements.
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Google doc with summary of the key points from the video feedback with any links, further reading, examples to supports points etc.
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Opportunity to follow up via email for 1 week after the above delivered. This allows for feedback on changes, further clarification of points and any other questions on the landing page.
The video and summary doc delivered within 24 hours and for a cost of $100
What do you think?
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Who is pointing out the good and bad: you or my desired customer? Only the customer's feedback is valuable on a landing page, and paying that customer makes for messy results.
Haha. Good one.
If only those desired customers would tell you what was wrong before they didn’t convert and disappeared into the sunset. Could hit them with an exit pop up survey.
That actually sounds like a business idea!
We tried a different approach towards landing page feedback service by providing the shortcomings of a landing page in bullet points along with supporting designs if possible. You can checkout our version here: https://draftss.com/getfeedback
We passively find a couple of requests every week from founders who are looking forward to fetching feedback for their landing page. Along with landing pages, we often provide App UI/UX feedback to help founders achieve their conversion maximizing goals.
Our credentials for providing landing page feedbacks: https://draftss.com
Nice front end offer to your design services 👏
Thank you :)
Yes If:
The follow up part is good. I'd even pay for a package. Get 3 rounds of reviews or 10 rounds of reviews for a 'bundle' price. Each 'round' might include a follow opportunity.
This may only appeal to founders who are already generating revenue. Otherwise, solo founders may just go to 'Landing Page Feedback' forums. The value has to be above and beyond that alternative.
Marketing-wise, perhaps you can take a similar approach to what @harrydry did with https://marketingexamples.com. This actually seems like a natural progression for him. As he's establishing himself as an authority here.
Thanks. All very good inputs.
That’s also a great example (no pun intended) of how to establish authority that could lead to consulting work. Am sure there are multiple things Harry can do because of the work he’s done with marketing examples.
I do like the idea Paul If I was you I'd start doing some free ones (perhaps in exchange for email subscribers (or even nothing) to get some momentum.
Now, I know you talk sense, but the challenge is conveying that to customers. Some social proof would do the trick. If you can become some kind of voice of authority, you're going places. Perhaps offer a discount if people allow their review posted to YouTube. That way every review is also content marketing for yourself. If you could create some kind of Steve Schoger esque videos.
I think if you made a really good landing page you could even run FB ads and might find yourself profitable. Good luck
And, appreciate the words both @dru_riley & @pauldmet. Definately a service like this would slot nicely into Marketing Examples. Still planning the monetisation step.
Good input. Thanks
The beauty of this type of service - you don’t even need a client to start doing the work to demonstrate the service. Go do it, post on your website / social and let the business know. Gets their attention for the future (and of course, ask for their testimonial if they find it useful).
And you’ve got content to share with an audience.
Val Geisler gained a lot of authority and exposure by doing tear downs of SaaS onboarding email sequences. Got some big clients out of it, I believe.
Yeah, that's a good point. And very nice idea. How I started out when I was trying to make websites for musicians.
I'd focus on quality over quantity at the start.
Fellow Indie Hacker @AJPicard913 just launched a similar service a couple of weeks ago, https://www.pastryy.com/
No videos but 10X lower price.
Thanks. Crazy pricing but also different to what I’m talking about. They seem focused only on visual design. Will keep an eye on them 👍
Thanks for mentioning us @HenriNext... hey @pauldmet we should chat man maybe we can partner up?
Sounds good. Actually your design feedback service might be interesting for my newsletter.
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Bussines in a nutshell
Hey Paul, I like the idea but don't aim it "especially at solo entrepreneurs" because they won't even pay $100 for the website itself. A lot of money could probably be made if you instead position it as a more premium service for startups with funding. They won't mind paying you $1,000 if you also include solutions for the problems you find on their pages.
Another option would be a somewhat automated solution that finds typical problems combined with your personal expertise with a price-tag that a small but serious business can afford.
I think both of your assumptions are incorrect...
.. Many solo entrepreneurs run a profitable business or had savings from a day job before starting a company. You may have selection bias where the solo entrepreneurs you know are actually hobbyists. But even many hobbyists have well paying day jobs. So, it's not really clear cut that solo entrepreneurs don't have any money...
.. Funded startups generally have already done a nice landing page before receiving funding. It is highly unlikely that they'd pay $1000 for some random dude to make a video about his opinions when the landing page is already good and they have in-house knowledge or existing digital agency.
Also a good viewpoint. Comes down to picking the right pocket of people in those categories.
For both you can’t be “some random dude”. Have to establish / demonstrate credibility. I certainly see plenty of funded startups working with solo freelancers when they could work with an agency (for example, copy, design). But those freelancers have authority in their niche.
Good point. My reasoning for the more solo was that they’re trying to do it themselves as don’t want to pay a pro to do the copy and design. But $100 is a small price to pay to get expert advice to then refine what they’ve already done. And it’s significantly less than outsourcing all the work.
But, you make a good point that following the funding could lead to less price sensitive clients.
Food for thought. Thank you.
100$ for 30 minutes review? You better have some crazy relevant credentials and reference
..
Also probably don't need that long of a video.. for a single page it should be under 5 minutes unless is the long squeeze page format than 10min maybe.
Longer is not better my time to watch it costs as well
And unless your some guru I might prefer just having quantity over presumed quality
Maybe name it audit and have sections or something what do I get..
Agree it’s no more than a few minutes to look through and say whether it’s good or bad. The additional is more about giving ideas and examples on how to improve, what could be tested etc. I’m assuming that someone who buys, needs help and ideas.
Again, thanks for feedback, it’s very helpful.
Just think from a customer POV I'm paying like 200$-600$ per hour...
Why? Sell me on it, it's a big sell..
That page might have only cost 20$ including work time
And many review it for free or small reciprocal exchange.
What do I get for that kind of money?
You’re not buying time. You’re buying a result.
You’re getting advice and pointed in the right direction to get that page to hit it’s target. If you’re going to pay to get landing page feedback then you’re almost certainly trying to convert traffic to customers. There’s an ROI on that $100 which will be better than without it.
That’s the result. And part of the service could be baselining kpi’s today and then after changes. But that gets complex so more thought required.
Sure, you can post here and other places and get feedback. You might get lucky and get some feedback from someone who knows what they’re talking about from experience. Or you might just get a bunch of opinions. You might get lucky and someone spends time going through every point on the page or, more likely, you’ll get a just a few bits of feedback. And then you can piece them together and try to get the overall picture.
The landing page is critical to getting new users, clients, subscribers, etc. Get it wrong because it’s not your area of expertise and you’ll miss revenue. Get it wrong and you’re wasting your efforts to get visitors. Those visitors won’t come back.
Or spend $100 for an expert’s viewpoint. Someone who’s doing it everyday and knows what works and what doesn’t. Someone with experience in copy and conversion rate optimization. And get that feedback in 24 hours so you can get it finished and focus on your launch.
Cool.
You still didn't provide any information on why you are it.
And get all that into 10 words or less pitch.
Cheers. Appreciate the no fluff feedback.
That’s good feedback. I need to disconnect from selling time in the final offer. Thanks.
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Asking "would you pay" and "what do you think" is probably the worst possible way to validate your product. I'd suggest you read the book The Mom Test, it's rather short, and by the looks of it will help you save months of your time.
In short we're all nice people here on Indie Hackers, and we like to think of ourselves as nice. Would a nice person hurt another nice persons feelings?
Thanks for your input - an excellent book recommendation. If I’m going to validate this idea, I’ll be using the structure from it.
I would be more happy to pay if someone can review my website/app by showcase prototype or beta version before I submit to product hunt etc. At least get to know if my products is good enough before submission. Those reviews can be whether or not you find the website is interesting and would like to join or not, is there any confusion, and would definitely signup and pay? I know landing page serve this purpose but they lack of communication or feedback from real potential users.
It is like interviewing and getting feedback from the real user one to one through online.
Maybe a ‘Products feedback as a service’?
That’s an interesting way to take things a step further. There are consultants out there who can help with launches but maybe there’s something less involved and less expensive that would help the bootstrapped founder.
Thanks for the feedback.
Hey Paul, one of our fellow hackers is working on a similar service, Pastryy (https://www.indiehackers.com/product/pastryy) and having some success. I think there is value in expert feedback or at least an outside perspective. For a service like this to work, social proof would be paramount. Your customers ratings and reviews will entice others to see what you have to say.
Thanks - someone else just linked them a few minutes ago too.
Totally agree on social proof. Delivering and demonstrating tangible results would be critical.
You can get free feedback from experienced devs here on Indie Hacker. Why would I choose your service instead?
Getting feedback here is great. But you’ll never get a full in-depth review, you’ll never see and hear someone on video go through your page and point out where it’s confusing or where it looks awesome. You’ll get cherry picked points of feedback because that’s usually all someone has time to do. And you won’t get comprehensive ideas and suggestions for improvements to be made. You’ll maybe get some.
Relying on the kindness of others is ok. But if you need a guarantee that someone is going to do it properly, within a defined timeframe, you’d have to pay for a service.
usertesting provides a similar service and I think they are doing very well.
Thanks. Yeah, they seem to be strong in the more corporate segment of the market.
HI Paul. I have bought one of these before, on behalf of a client. It may have been this one, it was a while ago so I'm not sure https://www.peopleperhour.com/hourlie/user-test-critically-review-your-website-with-video-report/10820 She has 525 sales so I'd say that's that one validated! :-) Also, and this is good as a lead gen method. The $100 is nice, but it's the follow up services once you have their trust that really matter.
Thanks for sharing that. It does appear to be some good validation 😄. You’re right - it could work well as a front end offer into additional services.
Paul, I think it is doable though you may have a hard time finding people to pay that. A funded startup probably won't blink at the cost, but you may find yourself waiting for those for a while unless you have some incredible credibility within this industry. I know people who do these sorts of things (other than myself) and they typically take deep dives and get paid significantly more.
I could be wrong though. Don't listen to me! ;)
Thanks for the feedback. The price seems to be the main discussion point so have to find some balance with value provided and also target market.