5
2 Comments

My numbers so far (2x digital products)

This is what happens when you're building digital products without having an audience first πŸ‘‡

Gumroad screenshot - My numbers so far

πŸ‘‰ $186 total revenue
πŸ‘‰ started 2 months ago
πŸ‘‰ 2 info products related to The Bootstrapped Way
πŸ‘‰ 958 visitors // 258 form views // 79 free downloads // 7 paying customers

Not the most inspiring story, but a good lesson to remember is why you should have an audience first or at least 1-2 channels where you are constantly engaging your target.

Seeing these numbers made me question if there are founders really interested in other bootstrapped growth stories, and one good thing came out...

I've made an analysis based on some AMA sessions hosted on IH. Here is the full article (posted on IH).

You’ll end up with something like this πŸ‘‡πŸ‘‡πŸ‘‡

bootstrappers pain-points

posted to Icon for group Building in Public
Building in Public
on January 21, 2022
  1. 1

    That's a great start. Since you don't have an audience, which type of marketing tactics are you using?

    1. 1

      I did 3 things that worked:

      1. have a free version of my product (with less info)
      2. promote an upsell to paid version via email
      3. post on really niched communities - like Corey's Swipefiles

      What didn't work for me at all:

      • FB groups - full of haters, I did get in touch with a couple of founders, but the ppl willing to pay was almost zero // spend too much time replying to comments and handling all sort of dumbass community admins
Trending on Indie Hackers
We just hit our first 35 users in week one of our beta User Avatar 51 comments From Ideas to a Content Factory: The Rise of SuperMaker AI User Avatar 27 comments Why Early-Stage Founders Should Consider Skipping Prior Art Searches for Their Patent Applications User Avatar 21 comments Codenhack Beta β€” Full Access + Referral User Avatar 17 comments I built eSIMKitStore β€” helping travelers stay online with instant QR-based eSIMs 🌍 User Avatar 15 comments Building something...? User Avatar 12 comments