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My numbers so far (2x digital products)

by Daniel Pirciu

This is what happens when you're building digital products without having an audience first 👇

Gumroad screenshot - My numbers so far

👉 $186 total revenue
👉 started 2 months ago
👉 2 info products related to The Bootstrapped Way
👉 958 visitors // 258 form views // 79 free downloads // 7 paying customers

Not the most inspiring story, but a good lesson to remember is why you should have an audience first or at least 1-2 channels where you are constantly engaging your target.

Seeing these numbers made me question if there are founders really interested in other bootstrapped growth stories, and one good thing came out...

I've made an analysis based on some AMA sessions hosted on IH. Here is the full article (posted on IH).

You’ll end up with something like this 👇👇👇

bootstrappers pain-points

Avatar for Daniel Pirciu Daniel Pirciu
posted to Icon for group Building in Public
Building in Public
 on January 21, 2022
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  1. 1

    That's a great start. Since you don't have an audience, which type of marketing tactics are you using?

    User Avatar stephencharles
    ·
    4 years ago
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    1. 1

      I did 3 things that worked:

      1. have a free version of my product (with less info)
      2. promote an upsell to paid version via email
      3. post on really niched communities - like Corey's Swipefiles

      What didn't work for me at all:

      • FB groups - full of haters, I did get in touch with a couple of founders, but the ppl willing to pay was almost zero // spend too much time replying to comments and handling all sort of dumbass community admins
      Avatar for Daniel Pirciu danielpirciu
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      4 years ago
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