November 8, 2019

Name Suggestion for Analytics Startup

Hello,

I'm building a Privacy-focused (without usage of 3rd party cookies) Analytics & Ads Enrichment Platform.

What you guys think about Monoscope? Also, do you prefer monoscope.io or getmonoscope.com?

Best regards,

  1. 6

    from the 2, my vote goes to monoscope.io - seems less complicated and it's much easier to say

    1. 1

      And what you think about the name?

      1. 2

        it reminds me of stethoscope, so to me I get a feeling that it will monitor the health of the site

  2. 3

    My vote is focus on building and launching. You can change the name later.

    1. 2

      Wise, and I fully agree with you. My question it's because I'm not native english-speaker, and just want to know if this name resembles something about analytics / ads.

      I'm focusing 90% of my time on the algorithms (core value, validating if it works as I expect), and 10% on making the website and trying to relate with companies (eCommerces mainly).

      1. 0

        In this case, I like monoscope.io for the platform and getmonoscope.com for the landing pages, sales & marketing, etc.

        1. 3

          Disagree. Standard setup is to put the app as a subdomain. I have yet to see a web app spread across two domains in that manner. You can also avoid the subdomain approach by having your web server handle this split under the hood to treat example.com/app/ traffic as the app and all other url paths as the landing pages.

          1. 0

            That works too.

            Many businesses split their company/information/sales/marketing sites away from their product site. Here's one example:

            (1) azure.microsoft.com and then,

            (2) portal.azure.com

            I could give hundreds more.

            ...and I could give hundreds of examples of the subdomain and subfolder setup as well. None are "right" or "wrong". Do whatever you want to do in this regard.

            1. 4

              Splitting domains is a really bad idea for SEO purposes. Microsoft doesn't have to worry about SEO - they're Microsoft. But if you want any organic leads, doesn't make sense to water down your rankings.

        2. 1

          Splitting between domains makes it unnecessarily difficult to track a user's journey from your landing page to becoming a user. I did that for a while and then ended up switching to a single domain. You could certainly buy both domains and redirect, though.

  3. 2

    My first thought was ”mono” the illness to be candid. ”scope” I think is a very powerful word. Just avoid the temptation to try to combine “analytics” and “scope” ;)

    1. 2

      My view (as non-native english speaker), as "Mono" to be the only tool required to see that data (scope). But I will think about it, thanks!

      1. 3

        this didn't jump to my mind for mono! maybe it's just me, but it does feel memorable which is also important. I called my site prototypr, and nobody can spell it 😅

  4. 1
  5. 1

    I'd suggest 'monoscope.io' as it seems too long of a word to append yet another word 'get' (those usually work better with short words like 'getfoo.com'.

    Seems like a solid name to me; good luck!