Namestorm (help me!) + You get help, post your app

Hey clinkz -- thanks for your input! I like the tractix suggestion you made in particular. What do you find to be too complicated in building an app?

Great thoughts Alex! I think being bold could garner a lot of attention in the (often boring) financial niche.

Portabella looks like a great product!

A few thoughts on the landing page:

• Love the "we couldn't see your data if we tried" line, seems like a powerful statement. Perhaps you could switch that and the previous sentence? So "end to end..." would end up being the last sentence in the description.
• I like the minimal design, but perhaps you could add a tiny bit of flair to the hero / homepage by using a 4px colored border at the very top of the page? It would add some character without taking away from your minimal look.
• Consider how you phrase some of the copy on the page. As a visitor, I see a lot of features, but no immediate benefits besides "security". The best marketing copy explains "how this will save you time" and "how much better your life will be with this product!". Features are great, but try to phrase them in a way that conveys the actual benefits I'll receive if I were to become a customer. Phrasing things this way is hard, and something I still struggle with too!
• In the "data leaks" section, you might try using some lighter shades of black/gray to "design" the text a bit more. Also, the descriptions in this section could use a little bit more line height to help readability.
• For a product like this, people are going to be really interested in how it compares to what they're used to. It's great that you've called this out with a section on the homepage. The dedicated "comparisons" page could be a hugely valuable selling point, so you may consider making the link to that page a bigger, more colorful button / CTA.
• Additionally, the dedicated "comparisons" page could be styled better. You could make each link (Asana/Trello) a big button / card with their logo. Perhaps also some generalized supporting text about the comparisons?

Hope some of that is helpful!

I thought of one more thing that would be a great addition -- if you could change the primary color once the logos were generated. This way if people have a brand color (or one in mind) they could easily tweak the logos a little bit to better match what they're thinking!

Xavier, love the ideas, and thank you very much for taking the time to contribute!

For Logology Homepage:

• The navbar has some wrapping text on the "My account" section which makes it look weird, change up the spacing or add whitespace: no-wrap so it is all on one line
• For the hero area, I think the "logo grid" image could be about half the height of what it is now and still have the same effect. This also puts your other content closer to the top which is good because the hero image is cool, but having it be "full height" of the screen doesn't provide as much value as the content below.
• On the "steps" (below the hero section), you might try to de-emphasize (make lighter in this case) the descriptions to make them "pop" more. There's a lot of black going on, so using some lighter gray values could really differentiate and put that "final touch" on those sections.
• As far as content in those sections, it seems like you're saying "here are our features", but I think figuring out how to say "you get these benefits" would be more effective. For example, instead of saying "Take the brand discovery questionnaire..." you could say something like "Get your logo started with a few questions." Note how the former wording seems like something the user has to do (a burden), while the latter seems more like "here's what you get without effort!" -- subtle difference, but it can totally change engagement

For the logo questionnaire:

• You could remove the entire "Welcome to Logology" step. When I click the CTA from the homepage to get started on a logo, the last thing I want to do is read more about getting started. I'm ready to get started, let me start! Instead, just take folks to the next page, and show a little alert or something with that "why the questionnaire is important" type of info. This would let people get started right away while also giving them the background information you're trying to present with the intermediate page.
• Love the questionnaire process! Although I think some more grays (it's a lot of black!) could go pretty far in making it feel more "designed".
• Overall this process seems good, I think it's just getting people to that point and refining the design a bit (great theme you have so far with the design as a whole).