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43 Comments

Newsletter cross-promotion match-up?

Hey y'all -

If the best way to grow subscribers to your newsletter is to get promoted in another newsletter, why not find other people looking to grow their newsletters with a similar audience and cross-promote each other?

(Didn't see a topic exactly like this in the last couple weeks, so hopefully I'm not repeating anything 🙈)

My suggestion: Share the info below for your newsletter and comment / reach out to anyone who has a comparable size/audience.

Here's a copy/pastable template:

  • Newsletter:
  • Subscribers:
  • Audience:
  • Looking for:

Cheers!

  1. 4

    Newsletter: Vimtricks
    Subscribers: 1,800
    Audience: Technical, software developers, data analysts, devops engineers, etc.

    1. 1

      @cbartlett I think we will have a fit. I run a newsletter Git Better which has 196 subscribers.

  2. 3

    Here's mine:

    • Newsletter: Blogging For Devs
    • Subscribers: 1500
    • Audience: Developers interested in blogging, SEO, growing an email list, and generally building an audience to improve their career opportunities.
    • Looking for: Other newsletters targeting developers, especially if there is an angle around content creation or career development.

    If you think we're a good match, feel free to comment or reach out via email (my email is in my profile).

  3. 2

    Newsletter: Album Daily
    Subscribers: 1300
    Audience: predominantly U.S. and European people interested in music/culture
    Looking for: Newsletters of similar size that want to cross promote. I allow guest reviews, where you can pick an album and write a 4-6 sentence review. It gets sent in the newsletter and also hosted on the dot com, with a link to your site. Pretty sweet deal IMO

  4. 2

    Newsletter: https://theslice.co/
    Subscribers: 172
    Audience: Solo Founders, Developers, Bootstrappers, Indie Hackers, founders,
    Looking for: Cross-promotion, growth, Products/SaaS/Newsletters/Blogs/Podcasts to feature

  5. 2

    Newsletter: Rosieland
    Subscribers: 450
    Audience: Community builders
    Looking for: founders, indie hackers, community, growth

  6. 1

    Newsletter: The Average Joe (https://readthejoe.com/)
    Subscribers: 1100
    Audience: Primarily students/ young adults (20-35) learning to invest
    Looking for: cross-promotions with other newsletters or writers in the investing/ personal finance space. Open to other partnerships as well.

    The Average Joe is a (twice) weekly newsletter that educates consumers about investing in a fun and conversational tone. We explain the impacts of financial news, cover investing trends, and teach financial concepts.

    Most recent newsletter: https://readthejoe.com/newsletter

  7. 1

    Newsletter: https://bullish.email/
    Subscribers: 1,220
    Audience: people interested in investing and stock market in general
    Looking for: growth, community, feedback, cross-promotion

  8. 1

    Newsletter: Scripture Sauce (scripturesauce.substack.com)
    Subscribers: 67 (started in May)
    Audience: People of faith, or those curious.
    Looking for: Guest posting on my site and vise-versa. In the future, some co-writers would be great.

  9. 1

    Newsletter: Bizmissive
    Subscribers: 4,500
    Audience: Small businesses and non profits interested in email marketing tips and tricks
    Looking for: More of those :) Sign up @ http://tinyurl.com/albertkaufman1111

  10. 1

    This is amazing @momoko

    Excited to join the movement

    Newsletter: Virtual Mojito
    Subscribers: 40
    Audience: Startups, Virtual event organizers, SaaS event product owners, Community
    Looking for: New tools recommendation, regular event listings, guest post and interview with virtual event organizers

  11. 1

    Newsletter: Inciteful Newsletter
    Subscribers: 30
    Audience: Fresh grads, New hires, Would-be entrepreneurs, Entrepreneurs
    Looking for: People who like podcasts, newsletters targeting entrepreneurs or fresh (business) grads

    Also! Happy to just chat and talk about ideas on newsletters in general. Keen to connect with others in doing the same side project and sharing notes ;)

  12. 1

    Newsletter: CurePrivacy
    Subscribers: 15
    Audience: People conscious about online and data privacy
    Looking for: People eager to learn more about online privacy and stay informed of the latest news

  13. 1

    Hi everyone 👋, I run ourspark.me we have

    Subscribers: 1500 subs
    Audience: primary freelancers mostly (devs / designers / artists) and startups
    Looking for: other newsletters targeting startups and freelancers in fields of (development, design, art, writing)

    Geo: MENA region mainly and few EU

  14. 1

    Newsletter: https://oneonone.substack.com

    Subscribers: 31 (I unsubscribed 12 of my subscribers who weren't engaged)

    Audience: Individuals who would like the occasional nudges to think about aspects of life. The newsletter contains brief thoughts/anecdotes about a very simple topic, with a visual (I design them in Figma) that conveys the point succinctly.

    Looking for: Other individuals who would like to hear from a completely unpredictable 'newsletter' that brings surprises to build a serendipity vehicle.

  15. 1

    Newsletter: Sponsorship Hacker
    Subscribers: 3,000
    Audience: Event Pro & some Athletes
    Looking for: Event Pro, Podcast, Any project that can requires sponsorship

  16. 1

    Great idea! My newsletter weekly satirical take on tech

    • Newsletter: https://wisegoat.substack.com/
    • Subscribers: 23
    • Audience: tech enterpreneurs, developers, people interested in technology
    • Looking for: Newsletters that cover tech startups and funding
  17. 1

    Newsletter: GetLatka.com
    Subscribers: 27,898 (avg open rate 25%, each daily email generates 500-1,500 clicks)
    Audience: Software founders and investors
    Looking for: Founders, hackers (devs and growth), anyone building or investing in building companies.

    1. 1

      Hi,
      I have
      Subscribers: 1500 subs
      Audience: primary freelancers mostly (devs / designers / artists) and startups
      Looking for: other newsletters targeting startups and freelancers in fields of (development, design, art, writing)

      shoot an email to [email protected] if you are interested to collaborate

  18. 1

    Newsletter: Remote Leaf
    Subscribers: 1200 (including the paid + free users)
    Audience: Tech professionals looking for job
    Looking for: Newsletters focused on tech professionals, like developers, product managers, marketers, tech support, designers.

    1. 1

      This comment was deleted 10 months ago.

  19. 1

    Newsletter: Git Better
    Subscribers: 196
    Audience: Developers
    Looking for: Newsletters targeting Developers, System admins and devops.

  20. 1

    Hey all, great idea!

    In case anyone wants to do cross promotion more regularly, without the hard work of finding the match yourself, at SparkLoop we made a free tool to match you with 'good fit' newsletters automatically on a regular basis!

    You can sign up here and start getting matches for free!

    1. 2

      Already signed up like a week ago. When are you launching that feature?

      1. 1

        Awesome!

        We send matches on the first Friday of each month. So in about two weeks will be the next one :)

  21. 1

    This is such a great idea. Thanks for suggesting Monica!

    Here's me:

    Newsletter: Money Talk
    Subscribers: 86
    Audience: People living in the UK who want to save money, manage their wealth (or lack of) and grow their savings. It's like a weekly gym session for personal finance.
    Looking for: cross promotion, feedback, experts who might want to collaborate

  22. 1

    This is a cool idea @momoko. I know @witsuma is working on something in this area too so tagging him here for reference!

    1. 2

      Cool, thanks Gordon!

      1. 1

        Hi there! Currently I do more of connecting sponsors with newsletters though. But still working out the details.

        Cross promote is a strong strategy too let's see how this works out.

        1. 1

          This comment was deleted 10 months ago.

          1. 1

            Hi there, I start from the sponsor side so if there's one that matches I'll get in touch. In the meantime you can find these excellent posts by @AndrewKamphey

  23. 1

    Newsletter: Grit List
    Audience: People interested in personal growth stories and self improvement
    Subscribers: 17
    Looking for: Nothing right now because I want to be able to offer something of value first, but if there's a potential synergy with our audiences, let's get in touch as I grow my audience!

    1. 1

      Hey, Grit List site looks awesome! How are you hosting it?? I'm currently using Substack.

      1. 1

        Thanks! Yup, hosting it on AWS using Ghost. I wrote a full tutorial on how I set it up on elijahmurray.com if you're interested! A bit of a pain, but in my opinion worth it to own the system.

  24. 1

    Newsletter: Bruno says
    Subscribers: 12
    Audience: indie hackers, solopreneurs, wannapreneurs, first time bloggers
    Looking for: Other newsletters with similar audience that could increase my visibility

  25. 1

    C&F Discover.
    ----------
    A weekly newsletter discovering new resources and articles for web developers and digital designers to supercharge your productivity, creativity and thoughts.

    • Newsletter: C&F Discover on substack.

    • Subscribers: 1051

    • Audience: web developers, digital designers product designer,...and so on.

    • Looking for: Cross posting, sponsors, illustrators that want to feature their work.

    Edit:

    An sponsor looks like this.

    The website gets 150k + views and between 25k and 30k users monthly. So if we cross post properly, you can end up on the landing page

    Also, because is on substack.com, people can read it without subscribing.

    It gets posted on Hacker News, Designer News Twitter, 2 accounts. ( one with 700+followers )

    1. 1

      This comment was deleted 10 months ago.

  26. 1

    Newsletter: Scrapbook
    Subscribers: 350
    Audience: Growth marketers, Founders and makers, Growth designers
    Looking for: Anything related to marketing, especially SaaS

  27. 1

    This comment was deleted 10 months ago.

  28. 1

    This comment was deleted 10 months ago.

    1. 1

      Hi,
      I run ourspark.me
      Subscribers: 1500 subs
      Audience: primary freelancers mostly (devs / designers / artists) and startups
      Looking for: other newsletters targeting startups and freelancers in fields of (development, design, art, writing)

      shoot an email to [email protected] if you are interested to collaborate

      1. 1

        This comment was deleted 10 months ago.

        1. 1

          MENA region mainly and few EU

          1. 1

            This comment was deleted 10 months ago.

    2. 1

      @dqmonn Is this a fit for you and NoHQ?

      1. 1

        This comment was deleted 10 months ago.

    3. 1

      Hey @shv_prbhkrn, I run a site called RunningRemote.com. It's not your 100% fit, but we have 8500 subscribers and there might be some opportunity for us to collaborate. email me at [email protected]

      1. 1

        This comment was deleted 10 months ago.

        1. 1

          Traffic Source or Gro-location?

          1. 1

            This comment was deleted 10 months ago.

            1. 1

              U.S., UK, Australia, Germany, Singapore, Philippines, Canada, India, and a few others.

              1. 1

                This comment was deleted 10 months ago.

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