NTS is built inside NTS — 104.2 hours logged against the launch itself, 20 days out from Product Hunt

My product ran as an internal tool for years — it ran my own business before I ever thought about users. Turning it outward is recent, and the launch is the test case: it exists as a chain in our own workspace. One goal (Build a Product Users Love) → objectives → ~500 tasks → every hour logged against it. 104.2 hours on the build-in-public thread alone, and the number only moves one way.

Recent stretch: rebuilt onboarding for the third time, turned on the activation email sequence, and tonight the first paid-ad experiment starts delivering — $200 across four audience verticals to find out where our solo-operator ICP actually lives, since every organic channel so far reached fellow builders instead.

Building in Public.