👍 or 👎 - Landing Page Review

Really loved how quickly and clearly you pointed out the problem and solution. Max kudos about that. 👍🏼

Not a bad concept, however, as a user, I don't really understand how your app will work. I get the basic concept but as a user I except that until I scroll down to the bottom of page, I should have a complete idea of what you sell and how this works and how will I benefit. I do feel that some this is missing and you should work on communicating a little better.

On the bright side, I love these small details like "With bike energy from Utrecht" or provocation explanation at the end. To me as the user, these stand out a lot and makes generate a "cozy" feeling.

Just my 2 cents, but hope this helps 😊

Hey @Ruben88

Amazing idea and a very useful tool as well. I wonder why no one thought about the idea before and why it hasn't been implemented across many websites so far.

A few things about the website

1. You've done the demo really well. I clicked on it and instantly understood what the product is about even before the header texts completely.
   2.The favicon is missing.
   3.The Gumroad logo seems to be a little off.
2. Maybe add the premium features and rename the button as sign up for beta or something so that visitors who wish to use the premium feature could sign up for the beta
   5.Maybe add the "cancel at anytime you want" text inside both the pricing box rather than keeping it outside.

Hope this helps and good luck with the product :)

Neat concept! Here's my 2 cents:

I'm not sure I'd feel comfortable with the WhatsApp option because that results in some random organization having my number, even if the idea of texting over WhatsApp sounds like it's convenient. I know other people aren't as picky, but it's not a product behavior I'd encourage.

I have a feeling the Skype option won't work too well at scale. Consider your personal frustration attending a Skype call every 5 minutes, and most importantly consider all the people you won't be able to pick up that'll be frustrated over you not attending their request. I already feel a similar feeling with Intercom when it takes someone ages to get back to me.

I'd accommodate the new links on new tabs, instead of opening in the existing tab, so the user keeps a tab open with your site while trying to contact you.

The anchor button gets stuck and stops reacting to clicks after I click it a few times.

Good luck!

Change the Headline!

Since this landing page is for Shopify. A person having a Shopify site is trying to get Sales/Customers/leads

He doesn't understand "Lightweight < 5kB or Cookie free".

A Shopify site owner is looking for Tools that can get them more sales and convert more customers. That is what you need to reflect in your headline. you can easily skip the tech part like "Lightweight or cookie-free" most of the Shopify site owners won't care about this. instead, mention benefits which will resonate with them like "Convert More Customers" "Get More leads" etc

Your first half of the page needs to be optimized...

also "See Boei on your site" is a very good way to show what your product does, ideally, this should be beneath your headline! This will get you maximum conversions

Best of luck with this!

hey @Ruben88

let me share my thoughts

• I would put Boei definition in the beginning. I find it nice touch. The first thing - it can give some context of your product, especially if visitors can draw some parallels in the beginning. Second thing, people will know how to pronounce it and not wonder all the time is it bow, bowie, boi... Maybe it's not big deal, but I've kept asking myself in background while scrolling, so some of my focus went on that
• Another thing, your "I'm the demo, check me out" button is the main part, to see it in action how Boei works, or what you offer. However, I've ignored it because a) it simply doesn't stand out and b) I thought it's some chatbot (that's their usual position) and I skipped it, yet to realise this is your product you're trying to sell me. So, instead of that popover, i would put a background image with hand-drawn arrow pointing to the Boei in bottom right corner. Something that will scream - this is what I'm talking about.
• You have too much text above the fold. I would go with the shorter version for both title and then explanation paragraphs. Even the second paragraph is enough. Build some message around the fact that you offer communication with the customers via existing channels they already love to use, and there's a higher chance to be reached because of that.
• I would move that wp, shopify, ghost section to the bottom, don't see the value in having them immediately below the fold. It reminds me to those sections XY companies are using our products, and in most of the case I don't care who is using it. Here it is maybe like for which platforms is designed for, but still, standalone like this - no value.
• PROBLEM/SOLUTION section is kinda general, I would again wrap it in some warm story that average client can contact you with their favourite tools. "Visitors want to chat using WhatsApp, Facebook Messenger, Viber, Telegram and other channels." - for me this is not a problem. Problem is something like - people refrain from contacting you because they are not used to using offered communication channels. Or maybe, people want to contact you and change their mind because they can't find the tool they can use in zero seconds.
• Use Boei with... maybe "Boei plays well with... (but this is minor, general feedback of this section is good, maybe to put calendly, waze in the same section, make every icon smaller a bit so they all can fit)
• Features, hmm... for me it didn't bring any value. Somehow I suppose that I can configure what is relevant for my case. And customising colors and position is not so much relevant if it solves my bigger problems (mentioned above)
• GDPR compliant claim should be at the top, with more weight, where you mention that customer can contact you even via tools that are strictly personal (like number from whatsapp, name from fb messenger etc). This is really hidden information but should be visible
• free pricing should announce until which moment this deal is active, because now you have free and (disabled) paid plan, so I assume at some point this free will go away. I want to know when.
• Installation steps are not necessary, as you already have install guides. However, you have additional gem here - No developer needed. You can use that somewhere else. Even in the headlines.

Keep up the good work 👍

On mobile (Android, Chrome) the demo text and message card on the bottom overlay the body so it becomes hard to read the body and it's distracting as you scroll.

Love the concept and the implementation!

Recommended changes on landing page:

1. Instead of writing Problem, Problem, Solution, Solution, make it Problem, Solution, Problem, Solution.

2. You have written "More options such as Email, Links, Calendly link , Twitter page , direct calling". Email and direct calls are generally the most often used channels. Why hide them? Why not show them as part of integration icons?