In August we reached $1m ARR 🎉 I mentioned I was going to write a blog post about it so here it is! I broke down our journey into different milestones and what we learned at each step.
$0 ARR: Be very specific about the problem you solve and who you solve it for
$0-$1k ARR: Don’t forget to prioritize things outside your expertise
$1k-$10k ARR: Validate your product before pulling the trigger on your launch
$10k-$50k ARR: Talk to your customers, go after low hanging fruit. Experiment with pricing.
$50k-$100k ARR: Identify areas for a potential first hire—they’ll make a big impact on the company and your productivity
$100k-$250k ARR: Learn from mistakes, hire people for the long haul
$250k-$500k ARR: Double down on your wins. Use (reasonable) take home assignments on promising candidates.
$500k-$1m ARR: Balance company vision, metrics, and customer feedback to prioritize high-impact projects
$1m+: TBD, we're continuing to push on product and trying outbound sales for the first time!