Our side project grew to 55+ countries. Now it funds our main product's rebuild from scratch
We built a personal finance app in 2022. Growth was slow. Then we published our internal spreadsheet template and it sold in 55+ countries.
That side business (FinancialAha) now bootstraps a complete rebuild of the app, and gave us real market data from customers across completely different financial systems, tax environments, and life stages.
Wrote up the full timeline — from a personal spreadsheet in 2018, through two app generations, separating the brands, and why we're now rebuilding from scratch with AI at the core.
