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AI-powered net worth tracking and financial projections with
We had a working app — second generation, proper features, real users. We chose to throw it away and start over.
The short version: users in 55+ countries taught us that the core problem, modeling your financial future, needs a fundamentally different approach. Not better forms. A different interaction model entirely.
Wrote up the full reasoning: what we learned, what was wrong with how projections work today, and what we're building instead.
We built a personal finance app in 2022. Growth was slow. Then we published our internal spreadsheet template and it sold in 55+ countries.
That side business (FinancialAha) now bootstraps a complete rebuild of the app, and gave us real market data from customers across completely different financial systems, tax environments, and life stages.
Wrote up the full timeline — from a personal spreadsheet in 2018, through two app generations, separating the brands, and why we're now rebuilding from scratch with AI at the core.
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